Wholesale investors

What are wholesale investors and wholesale investor offers?

Wholesale vs. retail investors

Most of the offers on Snowball Effect’s marketplace will be available to retail investors (the general public are classified as retail investors). However, a company may restrict its offer to wholesale investors due to regulatory or other reasons.

For example, the company may have already raised the $2 million retail investor limit in the past 12 months, or it may prefer to structure its offer in a way which is not permitted by the equity crowdfunding regulations (such as by offering a convertible note), or it may prefer to focus on larger investors.

Facilitating wholesale investor offers enables us to support a broader range of Kiwi businesses, and bring a wider variety of offers to investors.

There are a few advantages to verifying yourself as a wholesale investor:

  • Access to a wider range of deals – certain offers are only available to wholesale investors.
  • Early access to each public offer.
  • Access to Snowball Effect’s “auto-invest” service.

For more details on the wholesale investor criteria, have a look at our blog post here.

Verifying your wholesale investor status

We can assist you in clarifying which of the wholesale investor criteria you meet.

My wholesale investor status