The term "wholesale investor" is defined in the Financial Markets Conduct Act 2013 (the Act). People sometimes refer to wholesale investors as "eligible investors" or "accredited investors". Please see the Act for original wording and more information.
If you meet the criteria for one or more of the categories below, you are considered to be a wholesale investor:
Some of the offers made through Snowball Effect's marketplace are hidden and restricted to "wholesale investors". If you are eligible for wholesale status, you may certify that you are a wholesale investor in order to get access to a broader range of private investment deals.
It's important to note that wholesale investor offers that are only able to be made to wholesale investors may afford lower levels of investor protection than otherwise provided by licensed offers.
The wholesale investor criteria are described below. You can confirm your wholesale investor status online (you will be prompted to log in or register first if you're not already a member).
The team at Snowball Effect is on a mission to make capital raising simpler and more efficient. We support private companies in becoming investment ready, then provide a range of capital raising options for them. While we are known for providing companies with a channel to access investment from the public, we have had increasing demand from companies who want to raise funds privately. These companies are often growth companies seeking a lead investor, a handful of investors to complete an existing round, or experienced business people who are able to invest as well as become actively involved in the business.
For regulatory reasons, in New Zealand these types of offers are generally only made to "wholesale investors". Facilitating wholesale investor offers enables us to support a broader range of Kiwi businesses and bring a wider variety of offers to investors.
If you're interested in becoming certified as an eligible investor, taking a lead investor role, or becoming actively involved in private companies, or are a company seeking private capital raising support or advice, please please email the team at [email protected] or call 0800 SNOWBALL (766 922).
This article was updated in June 2021.