The Snowball Team

Meet the people behind NZ’s leading online investment marketplace.


We’re on a mission to simplify investment into high growth Kiwi companies.

We want to make the capital market work much more efficiently for growth companies, so they can focus on selling their products to the world. We want to provide investors with a simple way to gain exposure to interesting investment opportunities – facilitating the flow of national savings into wealth-creating assets.

We’re driven by the significant positive impact we can make by building a thriving marketplace to connect growth companies with the capital they need.

Along the way we hope to develop the general financial literacy of the New Zealand public, and bring far more meaning, engagement, and excitement to investing.

Photo of Simeon Burnett

Simeon Burnett CEO / Co-Founder

BCom, M.Finance

Simeon is passionate about developing New Zealand businesses into successful international ventures. He spent his first year as manager of a small water reticulation business in Auckland. Then from 2006 to 2015, he held a number of different roles at Fonterra, gaining extensive experience in company valuation, external fundraising, and commercial agreement structuring. More recently he was involved with international business strategy development and financial portfolio management. He is also involved with Lightning Lab and Flying Kiwi Angels. Simeon stepped into the business full time in December 2015.

Photo of Bill O'Boyle

Bill O'Boyle Head of Growth Capital


Bill is a former banker with experience working across a diverse range of industries in New Zealand and abroad. He started his career in BNZ’s institutional banking team before moving to London where he worked in the capital markets team at the Royal Bank of Canada, with responsibility for clients in Europe and Australia. He is involved in a private aquarium development business in South East Asia, and is passionate about helping Kiwi businesses reach their global aspirations. Bill has a strong interest in fintech and its potential to improve the financial services industry.

Photo of Piers Finch

Piers Finch Director of Growth Capital

BBS, International Business

Piers has a diverse professional background in banking, finance and investments. Starting at Heartland Bank he progressed through the bank moving into Portfolio and Relationship Management. He has spent time in the mining industry in Australia while living in Indonesia, co-founded a Corporate Team Building Events company in 2016 and took on a role as GM of an NBL basketball side after experience playing in the US. He is the co-founder of a private investment fund and passionate about innovative companies engaging in positive global change. Piers is a 'buddy' to an 8-year-old through a non-profit Pillars – children of prisoners.

Photo of Peter Thomson

Peter Thomson Head of Marketing


Peter was the Head of Digital Marketing at equity crowdfunding platform SeedInvest in New York and the Chief Marketing Officer at equity crowdfunding platform Seedrs in London. He is the author of a book on digital marketing for technology companies and has advised technology and finance clients in New Zealand, London and New York. He started his career as a corporate lawyer at Russell McVeagh before moving to NZTE to help create the Better by Design program.

Photo of Ben Tan

Ben Tan Head of Product


Ben has a degree in Mechatronics Engineering, and started his career working in automation systems before joining Snowball Effect early on to manage the design and build of the platform. Ben also spent some time in Christchurch running the Vodafone xone accelerator programme, working to help find alignment between startups and corporates. During his downtime, Ben has a passion for building and remixing things from antique electronics and publishing cookbooks.

Photo of Toby Kelly

Toby Kelly Associate

BA, BCom

Toby joins Snowball Effect from Milford Asset Management where he started as a graduate in 2015. He gained experience across a number of business units, most recently as a Private Wealth Associate in the Wealth Management team. Prior to this, Toby studied Economics, Finance and History at the University of Otago and also completed a semester abroad at the Prague School of Economics. He has passed all three levels of the CFA program. He is also a striker for Western Springs Football club.

Photo of Andrew Morris

Andrew Morris Associate


Andrew's background is in Commercial Law and Information Systems, with studies in Business Analysis and Financial Markets Law. Andrew has previous experience in sales, product development, and implementation of customer engagement strategies. Andrew has a passion for travel and skiing, having spent his upbringing in Switzerland and Malaysia.

Photo of Annie Gabisan

Annie Gabisan Platform Developer


Annie has had 4+ years’ experience building web applications for clients across The Philippines and Japan. She is passionate about simplifying complicated processes and workflows and gets a kick out of solving tricky problems through code. Having moved to New Zealand from the Philippines, Annie is excited by the opportunity to travel around and explore New Zealand. Outside of work, she is a keen swimmer and dancer and is looking to getting into freediving.

Board and Screening Committee

Photo of Josh Daniell

Josh Daniell Co-Founder / Director


Josh began his professional career in the corporate department of a leading national law firm, with a focus on M&A, capital markets, and commercial law. He then founded and operated a freelance business consultancy. Building on his passion for Kiwi growth companies, he then joined the Snowball Effect founding team and led the launch of New Zealand's first equity crowdfunding marketplace. Josh loves the outdoors and enjoys escaping to remote corners of the country.

Photo of Francis Reid

Francis Reid Co-Founder / Director

BA, M.Phil, PhD

Francis is an expert in business development, sales and trade policy. After completing a PhD at the University of Cambridge in 2007 Francis started his business career working in strategy in the New Zealand dairy industry. Since 2013 he has been based in Europe and he is currently Fonterra's Business Development Manager focusing on Italy, South East Europe and Israel. He has a passion for classical music, good public transport, and the success of New Zealand businesses at home and abroad. He lives in Amsterdam with his wife and four young children.

Photo of Richard Allen

Richard Allen Co-Founder / Director


Richard has held multiple roles with Fonterra and is currently based in Shanghai leading Fonterra’s Foodservice business across China. Richard’s experience includes successfully launching MyMilk, and independent milk sourcing subsidiary for Fonterra in New Zealand, global asset optimisation, strategic planning and implementation and financial valuation. Prior to completing his studies, Richard spent over 8 years working in Auckland's hospitality industry, over which time he developed a passion for New Zealand food and wine.

Photo of Stephen Franks

Stephen Franks Director


Stephen is a principal of Franks & Ogilvie, which focuses on commercial and public law. Stephen is a former chairman and partner of law firm Chapman Tripp. He is recognised nationally as an expert in company law, having specialised in flotations and securities markets. He began practising law in 1973, spent two years in the Office of the Ombudsman, has been a Member of Parliament, Member of the Securities Commission, Council Member of the Institute of Directors, and the Deputy Chairman of the Stock Exchange Market Surveillance Panel.

Photo of Alastair Lawrence

Alastair Lawrence Investor / Screening Committee


Alastair is a career merchant banker, co-founder of the Antipodes group of companies, and one of the most experienced corporate advisors in the country. Over the past 20 years, he has also been an active investor in emerging SMEs, providing financial and strategic advice to the management teams in those businesses. Alastair was a foundation member and Deputy Chairman of the Takeovers Panel.

Join the Team

We are growing fast so if you are interested in helping re-shape the capital markets in New Zealand, then check out out our careers page and get in touch.