The Snowball Team

Meet the people behind NZ's leading online investment marketplace.


We’re on a mission to simplify investment into high growth Kiwi companies.

We want to make the capital market work much more efficiently for growth companies, so they can focus on selling their products to the world. We want to provide investors with a simple way to gain exposure to interesting investment opportunities – facilitating the flow of national savings into wealth-creating assets.

We’re driven by the significant positive impact we can make by building a thriving marketplace to connect growth companies with the capital they need.

Along the way we hope to develop the general financial literacy of the New Zealand public, and bring far more meaning, engagement, and excitement to investing.

The entire team at Snowball is motivated by this mission. Please feel free to contact any of us directly to find out more.

Photo of Simeon Burnett

Simeon Burnett CEO / Co-Founder

BCom, M.Finance

Simeon is passionate about developing New Zealand businesses into successful international ventures. He spent his first year as manager of a small water reticulation business in Auckland. Then from 2006 to 2015, he held a number of different roles at Fonterra, gaining extensive experience in company valuation, external fundraising, and commercial agreement structuring. More recently he was involved with international business strategy development and financial portfolio management. He is also involved with Lightning Lab and Flying Kiwi Angels. Simeon stepped into the business full time in December 2015.

Photo of Cowan Finch

Cowan Finch Head of Private Capital


Cowan enjoys helping Kiwi growth companies reach their potential. He is particularly interested in the opportunities presented by Asia, having travelled and worked extensively in the region. He also spent 4 years growing a business in Indonesia and was recently selected as an Endeavour Entrepreneur. Endeavour is a global organisation that focuses on building a strong entrepreneurial ecosystem through high-impact entrepreneurship. Cowan has a corporate law background, practising in both New Zealand and Australia, with a focus on M&A and capital markets.

Photo of Bill O'Boyle

Bill O'Boyle Head of Growth Capital


Bill is a former banker with experience working across a diverse range of industries in New Zealand and abroad. He started his career in BNZ’s institutional banking team before moving to London where he worked in the capital markets team at the Royal Bank of Canada, with responsibility for clients in Europe and Australia. He is involved in a private aquarium development business in South East Asia, and is passionate about helping Kiwi businesses reach their global aspirations. Bill has a strong interest in fintech and its potential to improve the financial services industry.

Photo of Peter Thomson

Peter Thomson Head of Digital


Peter was the Head of Digital Marketing at equity crowdfunding platform SeedInvest in New York and the Chief Marketing Officer at equity crowdfunding platform Seedrs in London. He is the author of a book on digital marketing for technology companies and has advised technology and finance clients in New Zealand, London and New York. He started his career as a corporate lawyer at Russell McVeagh before moving to NZTE to help create the Better by Design program.

Photo of Aiden Rigby

Aiden Rigby Senior developer


Aiden is a web developer with a diverse background in freelance software development, ranging from social networks to motion tracking. He enjoys understanding the technical needs for a business and finding bespoke solutions to fit. In his spare time, Aiden likes to travel and see the rest of the world.

Photo of Michelle Raymundo

Michelle Raymundo Senior developer


Michelle's professional career as a web developer has exposed her to different industries and solutions. She has a passion for learning new technologies and implementing them in projects either for work or play. During her free time she plays console games, shops and socialises with friends.

Photo of Toby Kelly

Toby Kelly Associate

BA, BCom

Toby joins Snowball Effect from Milford Asset Management where he started as a graduate in 2015. He gained experience across a number of business units, most recently as a Private Wealth Associate in the Wealth Management team. Prior to this, Toby studied Economics, Finance and History at the University of Otago and also completed a semester abroad at the Prague School of Economics. He has completed the first two levels of the CFA Program and continues to work towards gaining his charter. He is also a striker for Western Springs Football club.

Photo of Andrew Morris

Andrew Morris Analyst


Andrew's background is in Commercial Law and Information Systems, with studies in Business Analysis and Financial Markets Law. Andrew has previous experience in sales, product development, and implementation of customer engagement strategies. Andrew has a passion for travel and skiing, having spent his upbringing in Switzerland and Malaysia.

Board and Screening Committee

Photo of Josh Daniell

Josh Daniell Co-Founder / Director


Josh began his professional career in the corporate department of a leading national law firm, with a focus on M&A, capital markets, and commercial law. He then founded and operated a freelance business consultancy. Building on his passion for Kiwi growth companies, he then joined the Snowball Effect founding team and led the launch of New Zealand's first equity crowdfunding marketplace. Josh loves the outdoors and enjoys escaping to remote corners of the country.

Photo of Francis Reid

Francis Reid Co-Founder / Director

BA, M.Phil, PhD

Francis is an expert in business development, sales and trade policy. After completing a PhD at the University of Cambridge in 2007 Francis started his business career working in strategy in the New Zealand dairy industry. Since 2013 he has been based in Europe and he is currently Fonterra's Business Development Manager focusing on Italy, South East Europe and Israel. He has a passion for classical music, good public transport, and the success of New Zealand businesses at home and abroad. He lives in Amsterdam with his wife and four young children.

Photo of Richard Allen

Richard Allen Co-Founder / Director


Richard has held multiple roles with Fonterra and is currently based in Shanghai leading Fonterra’s Foodservice business across China. Richard’s experience includes successfully launching MyMilk, and independent milk sourcing subsidiary for Fonterra in New Zealand, global asset optimisation, strategic planning and implementation and financial valuation. Prior to completing his studies, Richard spent over 8 years working in Auckland's hospitality industry, over which time he developed a passion for New Zealand food and wine.

Photo of Stephen Franks

Stephen Franks Director


Stephen is a principal of Franks & Ogilvie, which focuses on commercial and public law. Stephen is a former chairman and partner of law firm Chapman Tripp. He is recognised nationally as an expert in company law, having specialised in flotations and securities markets. He began practising law in 1973, spent two years in the Office of the Ombudsman, has been a Member of Parliament, Member of the Securities Commission, Council Member of the Institute of Directors, and the Deputy Chairman of the Stock Exchange Market Surveillance Panel.

Photo of Alastair Lawrence

Alastair Lawrence Investor / Screening Committee


Alastair is a career merchant banker, co-founder of the Antipodes group of companies, and one of the most experienced corporate advisors in the country. Over the past 20 years, he has also been an active investor in emerging SMEs, providing financial and strategic advice to the management teams in those businesses. Alastair was a foundation member and Deputy Chairman of the Takeovers Panel.

Advisory group

Photo of Debra Hall

Debra Hall

Debra is an engineer by training, a marketer by profession, an entrepreneur with a successful exit from her own business, and in her retirement, a director, mentor and active angel investor. Debra sits on the boards of a number of early stage companies, and leads regular governance training workshops for the Angel Association NZ. With young-company board roles past and present spanning a wide range of industry sectors – from SaaS to big data to pigments to lingerie – Debra has a wealth of experience in how early stage companies grow, and the challenges that they face.

Photo of Will Barker

Will Barker

Will Barker leads The Shed Technology Incubator and has recently been appointed as CEO of NZBio, an organisation representing broad interests across the biotech industry. Prior to establishing The Shed, Will was VP External Affairs at LanzaTech where he led commercialisation activities, bringing a wealth of experience in capital raising, technology commercialisation and intellectual property. Will’s focus is building cost effective IP platforms that can be leveraged to raise funds, develop best in class partnerships and securing a dominant position in the market place.

Photo of Shaun Edlin

Shaun Edlin

Shaun has spent most of his professional life working on the commercialisation of technology, first at the Intellectual Property Office of New Zealand, and subsequently at renowned biofuels company, LanzaTech. Shaun is passionate about driving funding into NZ innovation and technology, especially in the medical, biotech, ICT, and cleantech sectors.

Join the Team

We are growing fast so if you are interested in helping re-shape the capital markets in New Zealand, then check out out our careers page and get in touch.