The Snowball Team

Meet the people behind NZ's leading online investment marketplace.

The Team

We’re on a mission to simplify investment into high growth Kiwi companies.

We want to make the capital market work much more efficiently for growth companies, so they can focus on selling their products to the world. We want to provide investors with a simple way to gain exposure to interesting investment opportunities – facilitating the flow of national savings into wealth-creating assets.

We’re driven by the significant positive impact we can make by building a thriving marketplace to connect growth companies with the capital they need.

Along the way we hope to develop the general financial literacy of the New Zealand public, and bring far more meaning, engagement, and excitement to investing.

The entire team at Snowball is motivated by this mission. Please feel free to contact any of us directly to find out more.

Photo of Simeon Burnett

Simeon Burnett CEO / Co-Founder

BCom, M.Finance

Simeon is passionate about developing New Zealand businesses into successful international ventures. He spent his first year as manager of a small water reticulation business in Auckland. Then from 2006 to 2015, he held a number of different roles at Fonterra, gaining extensive experience in company valuation, external fundraising, and commercial agreement structuring. More recently he was involved with international business strategy development and financial portfolio management. He is also involved with Lightning Lab and Flying Kiwi Angels. Simeon stepped into the business full time in December 2015.

Josh Daniell

Josh Daniell Co-Founder


Josh began his professional career in the corporate department of a leading national law firm, with a focus on M&A, capital markets, and commercial law. He then started and operated a freelance business consultancy. Building on his passion for Kiwi growth companies, he then joined the Snowball Effect founding team and led the launch of New Zealand's first equity crowdfunding marketplace. Josh loves the outdoors and enjoys escaping to remote corners of the country.

Shaun Edlin

Shaun Edlin Head of Deal Flow

BSc, M.Science

Shaun has spent most of his professional life working on the commercialisation of technology, first at the Intellectual Property Office of New Zealand, and subsequently at renowned biofuels company, LanzaTech. Shaun is passionate about driving funding into NZ innovation and technology, especially in the medical, biotech, ICT, and cleantech sectors.

Aiden Rigby

Aiden Rigby Lead developer


Aiden is a web developer with a diverse background in freelance software development, ranging from social networks to motion tracking. He enjoys understanding the technical needs for a business and finding bespoke solutions to fit. In his spare time, Aiden likes to travel and see the rest of the world.

Cowan Finch

Cowan Finch Head of Private Capital


Cowan enjoys helping Kiwi growth companies reach their potential. He is particularly interested in the opportunities presented by Asia, having travelled and worked extensively in the region. He also spent 4 years growing a business in Indonesia and was recently selected as an Endeavor Entrepreneur. Endeavour is a global organisation that focuses on building a strong entrepreneurial ecosystem through high-impact entrepreneurship. Cowan has a corporate law background, practising in both New Zealand and Australia, with a focus on M&A and capital markets.

Michelle Raymundo

Michelle Raymundo Senior developer


Michelle's professional career as a web developer has exposed her to different industries and solutions. She has a passion for learning new technologies and implementing them in projects either for work or play. During her free time she plays console games, shops and socialises with friends.

Peter Thomson

Peter Thomson Head of Digital


Peter was the Head of Digital Marketing at equity crowdfunding platform SeedInvest in New York and the Chief Marketing Officer at equity crowdfunding platform Seedrs in London. He is the author of a book on digital marketing for technology companies and has advised technology and finance clients in New Zealand, London and New York. He started his career as a lawyer at Russell McVeagh before moving to NZTE to help build the Better by Design program.

Photo of Francis Reid

Francis Reid Co-Founder / Director

BA, M.Phil, PhD

Francis is an expert in public policy and business development. After completing a PhD at the University of Cambridge, Francis had five years working for Fonterra in Auckland in a variety of trade and value chain strategy management positions. He has a passion for classical music, good public transport, and the success of New Zealand businesses at home and abroad. He is currently based in Amsterdam with his wife and three young children.

Robert Cameron

Richard Allen Co-Founder / Director


Richard has held multiple roles with Fonterra and is currently based in Shanghai leading Fonterra’s Foodservice business across China. Richard’s experience includes successfully launching MyMilk, and independent milk sourcing subsidiary for Fonterra in New Zealand, global asset optimisation, strategic planning and implementation and financial valuation. Prior to completing his studies, Richard spent over 8 years working in Auckland's hospitality industry, over which time he developed a passion for New Zealand food and wine.

Photo of Stephen Franks

Stephen Franks Director


Stephen is a principal of Franks & Ogilvie, which focuses on commercial and public law. Stephen is a former chairman and partner of law firm Chapman Tripp. He is recognised nationally as an expert in company law, having specialised in flotations and securities markets. He began practising law in 1973, spent two years in the Office of the Ombudsman, has been a Member of Parliament, Member of the Securities Commission, Council Member of the Institute of Directors, and the Deputy Chairman of the Stock Exchange's Market Surveillance Panel.

Photo of Alastair Lawrence

Alastair Lawrence Investor / Screening Committee


Alastair is a career merchant banker, co-founder of the Antipodes group of companies, and one of the most experienced corporate advisors in the country. Over the past 20 years, he has also been an active investor in emerging SMEs, providing financial and strategic advice to the management teams in those businesses. Alistair was a foundation member and Deputy Chairman of the Takeovers Panel.

Frances Mansell

Frances Mansell Data Analyst

BHSc, M.PH, Dip.BA

Frances holds a Masters degree in Public Health, and a postgraduate Diploma in Business Administration. She specialises in database analytics, and assists with development of the digital platform. Fran's interested in the emerging field of big data and its application to growth businesses. She loves to unwind with a bit of yoga, running, and a glass of Waiheke red.

Advisory Group

Debra Hall

Debra Hall

Debra is an engineer by training, a marketer by profession, an entrepreneur with a successful exit from her own business, and in her retirement, a director, mentor and active angel investor. Debra sits on the boards of a number of early stage companies, and leads regular governance training workshops for the Angel Association NZ. With young-company board roles past and present spanning a wide range of industry sectors – from SaaS to big data to pigments to lingerie – Debra has a wealth of experience in how early stage companies grow, and the challenges that they face.

Will Barker

Will Barker

Will Barker leads The Shed Technology Incubator and has recently been appointed as CEO of NZBio, an organisation representing broad interests across the biotech industry. Prior to establishing The Shed, Will was VP External Affairs at LanzaTech where he led commercialisation activities, bringing a wealth of experience in capital raising, technology commercialisation and intellectual property. Will’s focus is building cost effective IP platforms that can be leveraged to raise funds, develop best in class partnerships and securing a dominant position in the market place.

Join the Team

We are growing fast so if you are interested in helping re-shape the capital markets in New Zealand, then check out out our careers page and get in touch.