The Snowball Effect Team

We’re on a mission to simplify investment into high growth Kiwi companies.

We want to make the capital market work much more efficiently for growth companies, so they can focus on selling their products to the world. We want to provide investors with a simple way to gain exposure to interesting investment opportunities – facilitating the flow of national savings into wealth-creating assets.

We’re driven by the significant positive impact we can make by building a thriving marketplace to connect growth companies with the capital they need.

Along the way we hope to develop the general financial literacy of the New Zealand public, and bring far more meaning, engagement, and excitement to investing.

Photo of Simeon Burnett

Simeon Burnett CEO / Co-Founder

BCom, M.Finance

Simeon is passionate about developing New Zealand businesses into successful international ventures. Prior to co-founding Snowball Effect, Simeon held a number of different roles at Fonterra, gaining extensive experience in M&A, external fundraising, international business strategy development and financial portfolio management. He is passionate about building businesses and the New Zealand capital markets, and loves getting away to a remote beach with his family.

Photo of Bill O'Boyle

Bill O'Boyle Director - Private Capital


Bill is a former banker with experience working across a diverse range of industries in New Zealand and abroad. He started his career in BNZ’s institutional banking team before moving to London where he worked in the capital markets team at the Royal Bank of Canada, with responsibility for clients in Europe and Australia. He is involved in a private aquarium development business in South East Asia, and is passionate about helping Kiwi businesses reach their global aspirations. Bill has a strong interest in fintech and its potential to improve the financial services industry.

Photo of David Curtis

David Curtis Director - Growth Capital


David is a former accountant and banker with extensive international capital markets experience. He started his career as a tax adviser at Ernst & Young, Auckland before transferring to London where he specialised in the capital markets, advising large multinationals and financial institutions. After 10 years with Ernst & Young, he joined Bank of America in a capital markets team structuring and originating cross border structured finance transactions. David returned to New Zealand in 2013 and, after an extensive business search, invested in a New Zealand auto parts business for which he continues to have non-executive involvement. David enjoys learning about business and is passionate about helping New Zealand SMEs access the capital markets so they can reach their growth potential.

Photo of Casey Eden

Casey Eden Director - Snowball Solutions


Before Snowball Solutions, Casey was a co-founder of and one of the team who created Casey is passionate about achieving the maximum result for whatever effort you put into life, and squeezing in as many great experiences as possible along the way. Casey is in his happy place when playing spectacularly inconsistent golf, and can’t help but drive his family up the wall with his ever-growing ‘to do’ lists.

Photo of Ben Tan

Ben Tan Head of Product


Ben has a degree in Mechatronics Engineering, and started his career working in automation systems before joining Snowball Effect early on to manage the design and build of the platform. Ben also spent some time in Christchurch running the Vodafone xone accelerator programme, working to help find alignment between startups and corporates. During his downtime, Ben has a passion for building and remixing things from antique electronics and publishing cookbooks.

Photo of Andrew Morris

Andrew Morris Product Lead - Investor Services


Andrew's background is in Commercial Law and Information Systems, with studies in Business Analysis and Financial Markets Law. Andrew has previous experience in sales, product development, and implementation of customer engagement strategies. Andrew has a passion for travel and skiing, having spent his upbringing in Switzerland and Malaysia.

Photo of Annie Gabisan

Annie Gabisan Platform Developer


Annie has had 4+ years’ experience building web applications for clients across The Philippines and Japan. She is passionate about simplifying complicated processes and workflows and gets a kick out of solving tricky problems through code. Having moved to New Zealand from the Philippines, Annie is excited by the opportunity to travel around and explore New Zealand. Outside of work, she is a keen swimmer and dancer and is looking to getting into freediving.

Photo of Paul Beale

Paul Beale Associate - Growth Capital

BCom, CAIA (Level 1)

Paul has skills in relationship management, analytical thinking and funds management, through his roles as an Investment Analyst at a trade finance fund in South Africa, and a Project Manager in commercial property. Since completing his bachelor's degree in commercial law and international business, Paul is now a partner of a youth-led venture fund and has successfully attained his CAIA Level 1 designation. Paul is passionate about helping NZ companies compete on a global scale, while outside of work Paul is a keen sportsman and skier.

Photo of Alison Perkins

Alison Perkins Customer Success Director


Alison has the amazing ability to streamline and add order to any operational process. She has worked closely with Casey at on sales operations and digital product delivery. Alison has a love for the underwater world and can often be found cave diving and doing underwater photography.

Board and Screening Committee

Photo of Richard Allen

Richard Allen Co-Founder / Director


Richard has held multiple roles with Fonterra and is currently based in Shanghai leading Fonterra’s Foodservice business across China. Richard’s experience includes successfully launching MyMilk, and independent milk sourcing subsidiary for Fonterra in New Zealand, global asset optimisation, strategic planning and implementation and financial valuation. Prior to completing his studies, Richard spent over 8 years working in Auckland's hospitality industry, over which time he developed a passion for New Zealand food and wine.

Photo of Hayley Buckley

Hayley Buckley Director

BA, LLB (Hons)

Hayley is a partner in the corporate advisory team of law firm Wynn Williams, specialising in mergers and acquisitions. She has considerable experience advising both public and private companies on all aspects of corporate governance including shareholder disputes, capital raising and corporate restructures.

Photo of Alastair Lawrence

Alastair Lawrence Investor / Screening Committee


Alastair is a career merchant banker, co-founder of the Antipodes group of companies, and one of the most experienced corporate advisors in the country. Over the past 20 years, he has also been an active investor in emerging SMEs, providing financial and strategic advice to the management teams in those businesses. Alastair was a foundation member and Deputy Chairman of the Takeovers Panel.

Photo of Shane Bradley

Shane Bradley Investor / Screening Committee

As an internet entrepreneur, Shane has founded and successfully exited multiple startups, including GrabOne (New Zealand’s leading group buying site),, and Neighbourly.

Join the Team

We are growing fast so if you are interested in helping re-shape the capital markets in New Zealand, then check out out our careers page and get in touch.