Investing through Snowball Effect

Simplifying investment into high growth Kiwi companies

Photo credit: Aeronavics

New Zealand investment opportunities

We’re on a mission to simplify investment into high growth Kiwi companies.

Snowball Effect facilitates public offers, private offers, and wholesale investor offers.

For companies, it’s a complete capital raising package and access to a wide investor audience, so it’s a quick and efficient way to raise funds. For investors, it’s a simple channel to discover and invest in early stage growth businesses.

The company sets a funding target to raise. If the target is met or exceeded, the company gets the money and the investors get shares in return. If the target is not met, all money is returned to investors.

The leading private equity investment marketplace in New Zealand

We provide investors with a diverse range of opportunities to invest in Kiwi growth companies.

Snowball Effect is New Zealand's leading private equity investment marketplace. We launched New Zealand’s first equity crowdfunding offer in August 2014, and have since facilitated more investment in New Zealand than all other equity crowdfunding marketplaces together (over 70%1 market share).

Snowball Effect’s purpose:

A curated marketplace that simplifies access to a range of financial products

New Zealand globe, with Snowball logo

1 At 1 March 2016


Why investors choose Snowball Effect

Online investing is new and easy – but what do investors think about the experience of investing through Snowball Effect?

I wanted to back a Kiwi growth company and picked Invivo after a wine tasting evening with one of the founders. I found Snowball a super easy way to discover opportunities and make an investment.

Rod Snodgrass, CEO Spark Ventures

Don’t forget that investing is risky

We’re excited by the benefits that online investing brings to investors and companies. We’re passionate about improving financial literacy in New Zealand and increasing investment into wealth-creating assets.

But it’s important to remember that investing in high growth businesses can be risky. As a basic rule, you should never invest more than you can afford to lose.

Read our full warning


How to invest in high growth Kiwi companies

Investing through Snowball Effect is fast and simple – investors simply sign up, browse offers, and invest through the website. There are no fees for investors – a fee is paid by companies if they successfully reach their funding target.

  • Sign up as a member

    Sign up as a Snowball Effect member – it’s quick and free. Becoming a member allows you to access restricted sections of an offer, and you’ll be notified when new investment opportunities are available. Some offers will only be available and publicised to Snowball Effect members.

  • Browse offers

    Browse through the offers available on Snowball Effect.

  • Find an investment opportunity

    Find an offer that interests you and review all offer information. Ask questions through the offer page if you’d like more information.

  • Invest through the website

    Making an investment through Snowball Effect is easy. Simply complete the online form and we’ll do all the rest.


Who is eligible to invest?

All New Zealand citizens and permanent residents over the age of 18 can invest through Snowball Effect (provided they comply with our Investor Agreement).

International investors are also able to invest through Snowball Effect, provided that:

  • The company's offer is open to international investors; and
  • The international investor does not breach the law of any jurisdiction by accessing or accepting an offer. For more information, see the Investor Agreement

Join Snowball Effect