Media room

Latest articles featuring Snowball Effect

Media coverage

  • Financial nous of equity crowdfunding investors under scrutiny

    Eight equity crowdfunding companies have been licensed in New Zealand, with five of them active. The two busiest are PledgeMe and Snowball Effect, with the latter usually showcasing larger and older companies.

    Stuff · 03/12/2017

  • Snowball Effect records first profit

    Snowball Effect recorded a full-year profit driven by a modest tax benefit, while revenue rose faster than expenses, narrowing the equity crowdfunding platform's pre-tax loss. Some $25.3 million has been raised on the Snowball Effect platform through 33 offers.

    NZ Herald · 03/08/2017

  • First 3 years of equity crowdfunding in NZ

    Dozens of companies have raised tens of millions of dollars from retail investors in the past three years.

    NBR · 08/06/2017

  • Snowball appoints head of growth capital

    Snowball Effect is proud to introduce Bill O'Boyle as Head of Growth Capital. Bill is responsible for working with companies throughout the capital raising process. He comes to Snowball Effect from a background in corporate finance including experience in banking, finance and capital raising.

    NBR · 23/05/2017

  • Clothes trading post Designer Wardrobe looks for Aussie conquest

    An Auckland-based web business which lets people buy, sell and rent designer clothes is looking to take its successful formula across the Tasman.

    Sunday Star Times · 23/04/2017

  • Zeffer smashes $1.2 million capital target in five day

    The largest independent, dedicated cider producer in New Zealand, Zeffer cider, has achieved its $1.2 million public capital offer less than a week after launching via the Snowball Effect platform.

    Scoop Business · 06/03/2017

  • Snowball Effect appoints public capital head

    Snowball Effect has appointed former Russell McVeagh lawyer and technology marketer Peter Thomson as Head of Digital responsible for investor education and marketing of public offers.

    NBR · 23/02/2017

  • Do we still call it equity crowdfunding?

    New Zealand was one of the first countries in the world to create a legal framework for equity crowdfunding. Two years on, things have evolved significantly. Snowball Effect co-founder Josh Daniell explains how the market has played out, and what’s in store for the next 12 months.

    NZBusiness · 06/10/2016

  • Ubco and Balex Marine turn to Snowball funding platform for next phase of growth

    Ubco, the Bay of Plenty-based electric bike maker, is transitioning to managing its manufacturing with Yadea, China's leading electric scooter manufacturer, as it increases its focus on finalising a road-legal version of its off-road farm bike.

    In addition, having raised $1.8 million in its latest funding round, it will launch an offer on Snowball Effect later this month targeting up to a further $700,000. Ubco will be the second Bay company to go to Snowball Effect for additional funding, with Balex Marine also currently seeking capital on the crowdfunding platform.

    NZ Herals · 04/10/2016

  • Snowball Effects appoints private capital head

    Snowball Effect has recently appointed former Bell Gully lawyer and entrepreneur Cowan Finch as Head of Private Capital to work alongside companies seeking capital from wholesale investors.

    NBR · 30/09/2016

  • Investors sought for global expansion of remote-controlled boat launch device

    The developers of a device that allows boaties to launch their boats from a trailer via remote control – and put them back again - are seeking investment from the public.

    Balex Marine manufactures the Automatic Boat Loader, a hydraulic system that moves boats on and off trailers, powered by what looks like a car alarm remote.

    It is opening a capital raise to the public on Monday on the equity crowdfunding platform Snowball Effect, to complete its current $900,000 funding round.

    Stuff · 26/09/2016

  • Snowball Effect helps smaller growth companies expand

    More small and medium sized companies are using crowdfunding services like Snowball Effect to raise money.

    One of the latest is mail service provider and documents manager G3 which wants money to expand and acquire complementary companies.

    Its has raised more than $200,000 after one week with nearly a month to go.

    Stuff · 20/09/2016

  • NXT-Listed G3 Group Uses Equity Crowdfunding Marketplace To Raise Funds

    G3 Group was the first company to list on the NXT market 15 months ago, is now raising up to $3m, primarily to fund further acquisitions.

    The offer at $0.75 per share went live yesterday at at 6.25% discount to the last traded market price, and is being made available to the public through AANZ member Snowball Effect. This is the first time that a listed company has used an “equity crowdfunding” marketplace to raise funds in New Zealand.

    Angel Association New Zealand · 15/09/2016

  • Snowball sees growth following listed company's offer

    The online crowdfunding platform, Snowball Effect, says it's carving out another niche as G3 Group becomes the first ever public listed company to use it to raise funds.

    Radio NZ · 15/09/2016

  • NXT-listed mail operator G3 Group launches crowdfunding campaign

    Business mail operator G3 Group has launched New Zealand's first equity crowdfunding campaign by a listed company.

    G3, which became the first company to list on the small-cap NXT market last year, is looking to raise up to $3 million from the public through the Snowball Effect platform.

    NZ Herald · 14/09/2016

  • Equity crowdfunding evolves to aid listed companies

    The equity crowdfunding sector is evolving, with two novel capital raises launched this week.

    NXT-listed G3 Group [NXT: GGL] is attempting to raise $3 million for 6.8% of the company through Snowball Effect, the first listed company to use equity crowdfunding as a way to raise money.

    NBR · 14/09/2016

  • How crowdfunding is changing business

    Seven firms have been licensed – Snowball Effect, Equitise, PledgeMe, Crowdcube, Liftoff, Alphacrowd and Propellar – though it’s been dominated by the first three, which have closed 42 successful offers from 55 deals. Snowball accounts for 70% of the market, facilitating the raising of $20 million of new capital from 10,000 investors in public retail offers and wholesale deals limited to eligible investors.

    Listener · 09/09/2016

  • Invivo Wines on track with profit forecasts, expanding to the US

    Equity crowdfunded Invivo Wines is on track with forecasts to make a before-tax profit this year, as it expands its winery capacity and looks to enter the potentially lucrative US market.

    NBR · 25/08/2016

  • Snowball Effect narrows annual loss, expects growth in 2017

    Snowball Effect narrowed its loss in the 2016 financial year as it reaped bigger fees from its equity crowdfunding platform, but said it may have to crowdfund itself if expected growth doesn't materialise.

    NBR · 15/08/2016

  • Capital raising, lending & investing money

    New Zealand capital markets look quite different from just five years ago, with the evolution of new channels such as equity crowdfunding and peer-to-peer lending providing more options for young companies.

    NBR · 29/07/2016

  • Kiwi fashion designer Andrea Moore's new clothing line to be sold in Farmers

    Kiwi fashion designer Andrea Moore, is hoping to raise up to $750,000 to develop her label.

    ​Moore who renowned for her bright, patterned designs has launched a crowdfunding campaign on Snowball Effect with her partner Brian Molloy.

    Stuff · 28/07/2016

  • Andrea Moore and Farmers' Collaboration Range I Am

    To mark the developments across the entire Andrea Moore world, the designer is launching for the first time an online investment offer through leading private equity investment website Snowball Effect.

    Viva · 27/07/2016

  • G3 Group equity crowdfunds for liquidity

    Listed company G3 Group [NXT: GGL] is gearing up to launch an equity crowdfunding campaign, to increase liquidity and fund acquisitions.

    NBR · 19/07/2016

  • Should regulators increase the equity crowdfunding limit?

    Regulators have been asked to review the limit on how much can be raised through equity crowdfunding raises, as the young sector starts to mature.

    Equity crowdfunding laws let each company raise up to $2 million from retail investors in any 12-month period. Companies have started to get around this by making further shares available to wholesale investors, such as angel groups.

    NBR · 01/07/2016

  • Crowdfunder of the week: Veriphi’s laser-based medication checking system

    A Kiwi start up firm has launched a Snowball Effect campaign for its laser technology which aims to dramatically reduce intravenous medication errors in hospitals.

    Idealog · 22/04/2016

  • Veriphi seeks up to $2 million

    Auckland medical device company Veriphi is looking to raise up to $2 million through crowdfunding platform Snowball Effect to commercialise a product aimed at preventing medication errors in hospitals - a cause of patient harm that costs health systems billions.

    NZ Herald · 19/04/2016

  • Record raise for Squirrel's equity crowdfunding campaign

    Mortgage broker Squirrel Group has raised the largest amount ever in New Zealand through equity crowdfunding.

    The group – made up of Squirrel Mortgages, peer-to-peer lender Squirrel Money and cloud-based rental management tool TenanSee – has raised $3.44 million from 162 investors through Snowball Effect.

    NBR · 11/04/2016

  • Squirrel mortgage brokerage contemplates listing

    Mortgage brokerage and peer-to-peer lender Squirrel Group is eyeing a listing on the stock exchange.

    The company, which just launched a $5 million crowd funding campaign on Snowball Effect this week, says it is gearing up to make the move in mid-2017.

    Stuff · 10/04/2016

  • Companies 'could do better' at communication after crowdfunding rounds

    Equity crowdfunding platform Snowball Effect is working to tackle the problem of a lack of communication for investors.

    Stuff · 10/04/2016

  • Equity crowdfunding moves away from the public eye

    New Zealand’s equity crowdfunding landscape is changing, with an emphasis on more private and international deals.

    This year, the only platform to close a deal is Snowball Effect, which has run two public offers and two private wholesale offers.

    NBR · 24/03/2016

Press enquiries

Serena Low

One Plus One Communications

[email protected]

We welcome media inquiries, and we're particularly well positioned to comment on:

  • Private equity, venture capital and equity crowdfunding
  • Investing in early stage businesses
  • Funding options for early stage businesses
  • The SME sector in New Zealand
  • Companies that have raised funds through Snowball Effect

We're also happy to refer you to others where relevant.