UrbanSherpa’s mission is to become the on-demand delivery infrastructure for New Zealand and beyond. UrbanSherpa’s technology connects retailers to an on-demand workforce and is redefining the logistics of urban living.

Minimum investment: $1,000 NZD

Min target: $300,000 (9.10% equity) Max target: $750,000 (20.00% equity)
Ended 2015-11-28 22:00:00
60 Number of investments
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$333,100 Funded
60 No. of investments
$300,000 Min. target (9.10% equity)
$750,000 Max. target (20.00% equity)
Offer closed 9:00 pm, 28 Nov 2015


Your city, on demand

Online shoppers in today’s market are demanding. They want to be able to find, buy and experience their purchases quickly and efficiently. Consumers have become used to accessing services on-demand, where and when they want them, and quickly become frustrated if they have to wait. This is where UrbanSherpa comes in. We enable you to get almost anything picked up and delivered within an hour, turning your city into an active warehouse.

UrbanSherpa does much more than just deliver. Aucklanders are currently using UrbanSherpa to shop, run errands, and even pick up their lunch for them. Our Sherpas are on bikes, in cars and in vans, ready to pick up even the largest items. And they can even pay for items ‘on-behalf’, so you can use them as your very own personal shopper.

Traditional courier and postal delivery services are increasingly not meeting the needs of today’s connected shopper. Inflexible services, long wait times and high prices all contribute points of frustration in an increasingly on demand economy. UrbanSherpa addresses these pain points by providing a rapid delivery service for almost any item for a cost-effective flat fee.

Our technology connects retailers to an on demand workforce, dynamically assigning jobs to the nearest available UrbanSherpa and providing real-time delivery tracking for the customer.

UrbanSherpa’s mission is to become the on demand delivery infrastructure for New Zealand and beyond. By connecting retailers and shoppers with a simple, fast and cost-effective delivery service, we provide value to consumers and businesses alike.

Whether you’re a business wanting to get ahead, or a shopper that doesn’t want want to wait, UrbanSherpa offers you your city, on demand.

How does UrbanSherpa work?

The UrbanSherpa experience is simple – just register on our website or mobile app and tell us what you want picked up and delivered and when. As long as it’s within our service area and we can carry it, then it’s all good. Enter your credit card details and you’re done – an UrbanSherpa will be dispatched immediately to pick up your order and deliver it to you within an hour. We can even pay for it on your behalf and charge it to your account. And of course, you don’t get charged until you’ve confirmed delivery. All for a flat fee of $12, 8am to 9pm any day of the week.

All your favourite stores, on demand

With UrbanSherpa, you have the flexibility to shop anywhere within our service area and get delivery within an hour. And for our ever increasing range of merchant partners, you can book delivery directly through their websites in a flash, and some will even cover part of the delivery fee for you.

Whether you need your lunch delivered, your dry cleaning picked up, or even your child’s forgotten sports gear delivered, there’s an UrbanSherpa on hand to help you out.

Market traction

Since our initial capital raise of $750,000 in February, we have built and launched the UrbanSherpa brand in Auckland. We went live on the 16th of June and have since built a registered user base of 3,500 people. We are continuing to grow fast, adding 30-45 registered users every day. We currently service the Auckland CBD and inner suburbs, and will shortly be expanding further in Auckland, including into the North Shore.

We have already built a number of strong merchant partner relationships with big brands including Burger Wisconsin, Mexicali Fresh and Frucor. We currently have over 20 partners and more are coming on board every week. UrbanSherpa holds first-mover advantage within New Zealand, and we are actively pursuing merchant partnerships to consolidate our position in the market.

The investment

To support our growth and the rapid expansion of the areas we service, UrbanSherpa is looking to raise up to $750,000 (20% of equity) with a minimum raise amount of $300,000 (9.1% of equity). This investment will enable UrbanSherpa to:

  • Rapidly extend the areas we service in Auckland, and thereafter expand into Wellington and Christchurch.
  • Invest into our consumer and merchant platforms and improve our user experience.
  • Grow awareness of the service through marketing, and increase our rate or user acquisition.

UrbanSherpa is leveraging key market trends to drive growth, including the rise of the social and sharing economies. We are proud to be part of the on demand ecosystem, enabling our UrbanSherpas to take control over how they earn money, and providing our business partners with an efficient, cost effective means to serve their own customers.

We want our users and our partners to join our investment community, so more Kiwis have the opportunity to get the benefit of delivery on demand.

Just Sherp It.

Product overview

UrbanSherpa operates on a simple, flat fee-based model for delivery. We currently charge $12 for any delivery within our service area, 8am to 9pm any day of the week. Our UrbanSherpas use a range of transportation to deliver orders, including bikes (standard and heavy-load capable), cars and vans. UrbanSherpas are employed as contractors, enabling us to build an on demand delivery workforce without the burden of inflexible employment agreements.

We can deliver almost anything within our service area within an hour. The only things we can’t deliver are those that are illegal or otherwise restricted by law.

Our service has already been used for a wide variety of deliveries, including:

  • Fast food delivery
  • Grocery shopping
  • Urgent document delivery
  • Dry cleaning pickup
  • Clothes shopping
  • Hotel concierge service

And many more. Where similar services overseas have restricted themselves to the food delivery vertical, with UrbanSherpa you can have anything delivered, within reason.

UrbanSherpa does the heavy lifting for retailers and provides the on demand service today’s consumers are looking for. We also integrate directly with retail merchant e-commerce and point-of-sales systems, so our partners can provide a seamless experience. This helps us drive a high volume, high repeat business model.

Meet the team

Photo of Brian Dewil

Brian Dewil CEO

Brian is the founder and CEO of UrbanSherpa. Brian is the driving force behind the business and is passionate about building innovative and disruptive business models. He has significant executive experience and is the former New Zealand Country Manager for the Royal Institute of Chartered Surveyors. Brian brings in-depth digital and analytical experience from a previous senior role at Results.com.
Photo of Rob Campbell

Rob Campbell Chairman

Rob is an experienced investor and brings a wealth of experience to UrbanSherpa as Chairman. He also currently serves as Chairman of several large companies including Tourism Holdings Limited, Harmoney, G3 Group and Summerset Group. Rob trained as an economist and is highly respected in the New Zealand business community. He has previously served on the board of Accident Compensation Corporation (ACC), Call Plus and Stolen Rum.
Photo of Christina Domecq

Christina Domecq Director

Christina is an entrepreneur with over 14 years’ experience in starting, growing and selling large companies. She is an internationally recognised technology entrepreneur and business leader as well as an investor and director in a variety of premium New Zealand brands, including Stolen Rum, THL, Umajin, Localist, Ora, and The Market NZ. She has been responsible for leading companies of up to 3,000 employees and has won a raft of awards for her entrepreneurship and business skills, including Ernst and Young’s UK Entrepreneur of the Year and Science and Technology Entrepreneur of the Year.
Photo of Peter Hodge

Peter Hodge Director

Peter is an experienced media and advertising professional and digital entrepreneur. He is currently a director of the full service advertising agency Vanilla Brief, operating in Auckland and Sydney. He is a co-founder of Citizen Media and brings valuable media and advertising skills to the business. Peter was a co-founder of the business and was responsible for much of the early brand building work that has grown awarness of the UrbanSherpa brand.

Warning statement

It's crucial for you to understand the characteristics and risks of this investment opportunity. New Zealand law normally requires people who offer financial products to provide in-depth information to investors before they invest. The usual rules do not apply to offers by companies through Snowball Effect. As a result, you may not be given all the information you need to make an informed decision. Investing is risky. Some of the key risks include loss of capital, illiquidity, lack of returns, dilution, loss of key people and customers, and lack of control. You should only invest money that you can afford to lose.