UBCO is hosting an investor webinar on the 19th of February at 12:30PM for interested investors. Timothy Allen (CEO) will be speaking briefly about the opportunity before opening it up to investors for a Q&A session. To watch the event, register through the RSVP button below.
The information presented on this online offer page is available in PDF format through the link below.Download PDF
UBCO was founded on the idea of a Utility Electric Vehicle (UEV) that would transform the way people ride, work and play.
Since it was established in 2015, UBCO has evolved into a digitally connected Utility Electric Vehicle (UEV) platform including on and off road transport, two and four wheeled portable power, accessories, and cloud-based software.
Founded in New Zealand, UBCO can now be found in international markets including the United States, Australia and Europe.
UBCO develops, markets and distributes Utility Electric Vehicles (UEV) which have three connected products and services: Portable Power, Accessories and Subscription Software. We generate revenue by selling these products and services both directly and through an approved dealer network.
UBCO developed its first utility electric vehicle (UEV) the 2x2 as a platform vehicle in 2015. The focus was getting the vehicle into the widest possible range of applications, geographies, and climates to understand what really drives off road performance in an electric vehicle. Our customers have prized its lightweight, quietness, simplicity, safety and utility features.
This product platform combines UEVs with three enabling products and services: Portable Power, Accessories and Subscription Software to provide a sticky eco-system that increases lifetime customer value.
The interchangeable portable power system that can be used independently of the vehicle combined with UBCO’s SaaS overlay provides a blank canvas for a wide range of real world applications from farming and tourism to delivery, conservation, commuting and emergency services (to name a few).
The drivetrains of UBCO’s 2 and 4 wheeled UEVs are engineered with two different approaches. Instead of a traditional drivetrain with chains, gears and clutches, UBCO has developed a robust hub (wheel) motor and vehicle control system for low speed utility applications. For higher speed applications we have developed a drivetrain which uses a centre motor drive train.
A blue ocean opportunity exists as most of the electric vehicle investment has been focused on the on-road market, where as UBCO’s target market uses include outdoor and recreational, agriculture and commercial, and urban commuter applications.
UBCO has rapidly iterated its successful first product and is moving very quickly to expand. Our growing portfolio of knowledge and IP in the area of off road electric vehicles provides an ideal opportunity for strategic investors. Our products have created a new market category and are complementary and additive to leading manufacturers such as Polaris, Canam and John Deere.
There is a fleet of 10 million Utility Vehicles in the US. Electrifying this fleet presents a significant opportunity for the brand that can successfully commercialize the platform to lead this revolution.
UBCO has three key markets globally: agriculture and farming; recreation and adventure; urban and metropolitan, with proven sales and adoption in agriculture and recreation. UBCO has successfully entered the New Zealand, Australian and North American markets, and entered Europe in 2019.
UBCO’s primary focus is the North American off road recreation and commercial markets for both 2 and 4 wheel vehicles ($12.7b USD / $19.2b NZD) alongside naturally competing in the on road market ($6.21b USD / $9.4b NZD). Recreational usage includes hunting, camping, RV touring and recreational riding. Recreation is expected to be a key sector for UBCO especially in the United States, where 40% of the market is off road recreational. Commercial usage includes UBCO’s initial market of agriculture but has quickly grown to include commercial fleets for postal services, tourism, conservation, civic service operations and delivery operations.
UBCO has an established presence in NZ, AU, US and EU and sells to a network of UBCO-approved and trained dealers. With a growing network over 110 dealers globally selling UBCO 2x2s and products. Within 5 years UBCO plans to grow its global presence focussed on three geographical regions – North America (United States and Canada), Europe (EU, UK, Norway and Switzerland) and Australasia (Australia and New Zealand).
UBCO has developed a sticky product ecosystem that utilizes an interchangeable power supply across all its UEV’s, providing on demand power enhanced by a SaaS overlay, giving users control and advanced ownership features.
UBCO’s board has elected to extend the current round to provide adequate capitalisation to drive growth in product, inventory and market development and to take care of some existing transactional elements that were not able to be captured in the Series A transaction.
The board has elected to retain the price at the existing round pricing due to the LP Co-Invest right accorded to GD1 Fund 2 as a part of this transaction.
The Capital is being broadly applied to Product, Technology and Market Development.
"Our focus has been on developing a complete product platform which enable our customers to power their purpose. By providing a range of vehicles, power supplies, accessories and subscription software, we are delivering an integrated product set that leverages the benefit of modern electric drive and battery technology without compromise, this is the biggest single release of product in the company’s history and represents 2 years of work from the whole team". - UBCO CEO, Timothy Allan.
UBCO has a clear product strategy which is technology driven but educated by the market and by staying close to our customers.
UBCO developed its first utility electric vehicle (UEV) the 2x2 as a platform vehicle. The focus was getting the vehicle into the widest possible range of applications, geographies, and climates to understand what really drives off road performance in an electric vehicle. Our customers have prized its lightweight, quietness, simplicity, safety and utility features.
This product platform combines UEVs with three enabling products and services: Portable Power, Accessories and Subscription Software to provide a sticky eco-system that will evolve over time. These enabling products and services increase lifetime customer value whilst providing a more effective product for their use.
Combining a utility vehicle with a simple interchangeable portable power system, that can be used independently of the vehicle, offers a wide range of advantages for customers that currently no other companies provide.
The 2x2 has provided a blank canvas for a wide range of real world applications from farming and tourism to delivery, conservation, commuting , military and emergency services (to name a few).
UBCO has several drive trains which will be applied to different vehicle types.
The UBCO 2x2 has had 4 generations in use, and the 5th generation sees a huge range of advancements delivered through the introduction of two new models. Both bikes share a common new generation drive train and power system, vehicle management system, telematics, control clusters, frame and structure. Significantly enhancing the application utility of both bikes.
CPO Tom Hayward led the team and provided an insight into their development “These new bikes are the culmination of 18 months of iterative development and we are stoked with the new 2x2. It delivers on so many areas where we have learnt from our customers and users and it is satisfying to see the dealer and distributor responses to the new products”.
2x2ADV – The Adventure Bike. This continues UBCOs dual-purpose tradition with full road compliance in Australasia, United States and Europe. This bike packs a full portable power supply for those adventures on- or off-road. The 2x2 Adventure Bike is road registrable and dual purpose. Its high spec is targeted at a recreational customer. An urban adventure today, an off-road adventure tomorrow, if you have adventure running through your veins, this is the bike for you.
2x2WK – The Work Bike. An unashamed return to UBCO’s roots. This pure off-road work horse is for the farmer, hunter, property owner and outdoors person. Simplified to its essence rendered in all black, out of the box with lever guards and full off-road tires. The 2x2 Work Bike is the perfect machine for getting the job done. Blacked out, stripped back and ready for a hard day’s work. UBCO have taken their utility bike roots and created a bike that is unashamedly a workhorse for the farmer, off road worker, hunter, trail rider or conservationist. This is the lightest and simplest 2x2 to date.
UBCO will be developing an urban specific model in 2020 that will cater more specifically to the Urban market and its requirements.
This is a new product range for UBCO. Providing external power on the go.
Portable power has been at the core of the 2x2 modular design since the outset with the power accessible off the console. In 2020 sees this become a completely stand-alone product capable of working both inside and outside the vehicle. This new product comes in a rugged exo-frame to match its applications in the real world with multiple directions to carry and use. With 12v and 5v ports out it can power a wide range of your devices with our largest total capacity of 60Ah. The Exo frame enables it to be carried easily and attached to the bike, the garage or your vehicle.
The KXH doubles as the power supply of the 2x2 which means you can travel into your work or adventures and then use the portable power supply with ease. Effectively providing on demand power like a generator. It can be easily removed from its protective frame and placed into the bike.
The new cell structure design focuses on safety and reliability with a battery management system designed with advanced data recording, communication and monitoring features. It has charger detect, which means the bike knows when it is plugged in so cannot operate when charging and comes standard with a battery Lock provides piece of mind when bike is parked up.
The KX3.0 (in the Exo-Frame) will be available for purchase separately.
A natural extension of the 2x2, the 4x4 takes the technology UBCO has developed to provide greater utility for our customers. It addresses a significant market opportunity and leverages UBCO's brand into its most logical category appealing to many existing 2x2 customers.
The technology platform UBCO has developed offers real innovation to the existing UTV/ROV market through a dramatically different approach to the drivetrain. By utilising four independently controlled hub drives it eliminates the mechanical transmission, including gearboxes, differentials, drive shafts, and axles, provides a significant weight and manufacturing cost saving, while also decreasing the environmental impact of the product. Leaving plenty of room for carrying the things you need.
One of the biggest risks of ATVs and UTVs internationally is their poor safety record. This is the result of the high centre of gravity and limited on-board technology. UBCO has internally made a commitment to make the 4x4 the safest utility vehicle on the market by combining the benefits of four-wheel traction control, massively reduced weight with the latest developments in vehicle technology through vision and sensors. The vehicle would monitor its position predictively in a way most drivers cannot.
The 4x4 would use the Portage Power System in series to deliver the required amount of power for the vehicle. This provides the user a power supply which can be used for different purposes. It also provides a common system that can be interchanged between the vehicles.
The 4-wheel UEV (4x4) product entered research in 2018 and the first version is targeted for production by January 2021 in the US (which is currently the largest manufacturer of UTVs internationally). It initially features a two-seater for general recreation and work. Over time the 4x4 would be developed into a range including 2, 3 and 4 seaters to service the widest possible market.
UBCO's drivetrain removes the gearbox, mechanical transmission, axles, driveshafts and axles to save a significant amount of weight and complexity. With a fully fly by wire electronic steering system it will create one of the simplest vehicles of its class globally.
With a lower centre of gravity and greatly reduced weight the 4x4 will take a preventative approach to safety using modern automotive sensors and technology. With four independent wheels, each can dynamically react to the vehicles context to deliver a more advanced form of control.
Capable of carrying a large capacity of portable power systems, the 4x4 will deliver the next level of portable power. Easily interchangeable with the 2x2 it also delivers UBCO customers huge flexibility.
With the reduced complexity and increased space, the 4x4 will be a load carrying workhorse with increased storage and options for users. Extending the 2x2's simple attachment system providing true compatibility across accessories between the products.
Due to market in 2020 is the FRX1. Whether you’re taking on the local tracks, or working in serious hill country the FRX1 is one of the new wave of lightweight free ride trail bikes that don’t compromise on power but can deliver it in a very lightweight envelope.
Justin Pagirys notes "the FRX1 is targeted at the mainstream customer who would not traditionally have ridden a heavy motorcross bike, but will equally appeal to the experienced rider delivering a new riding format that will surprise" It extends the core range providing additional power for hard to reach places where vertical climbing through Matagouri is considered essential. "The FRX1 fits so well into the UBCO platform, we are excited to be delivering this innovative trailbike into people’s hands in 2020, it is exciting seeing the bike being put to work in a New Zealand High Country Farm".
One of the core features of the 2x2 UEV is the 17 drop forged lugs on the alloy sub frame. This enables us to offer a growing range of UBCO accessories and approved third party accessories which add utility and enhance the customer experience.
Currently, UBCO offers 7 accessories to customers (pictured), including front and rear decks, side panniers with bags, a towball mounted car rack and an adapter pack that allows customers to mount their own accessories on the 2x2. Since its introduction in early 2018, the Accessories line has proven to be extremely popular – with more than 1,000 units sold to date.
There is a range of new accessories which are under development including a trailer, toolboxes, hard sides (for attaching tools to), and a heavy mud kit.
UBCO is developing simple farings for varying the look of the 2x2 without causing inventory headaches. The textured sides use the lug attachment points and enable a user to easily vary the color, texture and look of the 2x2.
UBCO will also be developing powered accessories over time that utilise the on- board and portable power systems. This will enable features like powered and braked trailers and hard powered panniers for charging devices. These are linked to the 6th generation of the 2x2.
UBCO operates a cloud-connected application that is already in use across New Zealand, Australia and the US (iOS/ Android). This is used to control the settings of the UEV, provide over the air updates (OTA), and enable remote diagnostics and troubleshooting. This is provided free to users to enhance the customer experience and improve after sales service.
This service will be significantly expanded to incorporate more developed IoT infrastructure as more devices are added to the platform. UBCO has a two-part strategy to generate revenue:
The Telematic hardware for both Generation 4 and 5.0 vehicles has been completed with the cloud infrastructure due to be completed early in 2020. This will be very useful as fleets become more common.
The SaaS system allows for the collection of data on the bikes and other relevant data streams that may be used in the development of the bikes or commercially for other purposes. This can include physical, environmental, climatic and other useful information given the UEVs already wide geographic placement. It also allows UBCO to consider, participate or partner in ride sharing or vehicle subscription models as it develops over time.
With the introduction of ranging and battery capacity selection it provides a wider range of consumer price points which will drive improved uptake.
Product ranging will come into effect in 2020 with the introduction of the 5th Generation 2x2 which will result in retail pricing from $5,000 USD to $10,000 USD with differing features and performance. UBCO will be offering variable battery capacity. Pricing is per unit sold, and excludes any Software, Accessories and Spares sold related to each vehicle or user.
The average pricing in other markets is below that of the US due to New Zealand and Australia pricing considering the local market use, conditions, and relative competitive pricing environment. All other markets are expected to mirror established or planned US price points based on existing market feedback, competitor pricing and product capabilities.
The 4x4 will be priced competitively based on the expected product specifications, ranging available and relativity of pricing to expected competition in the space.
The KXH Power System is a standalone range of products with different capacities and features. This will drive an increase in the average MSRP of a battery system between 75-90% from pricing established today (with New Zealand and Australia increasing at the upper end of the range).
Accessories and Spare Parts are grouped together as the total revenue will vary consumer to consumer, and are related solely to UEV unit sales (2x2 and 4x4).
Accessories sell in higher volume in the US compared to other markets statistically (and from market evidence to date) so average total retail sales per UEV sold has been forecast higher for the US market versus the rest of the world. The increase of this over time is linked to the higher per UTV sales average in the US market relative to 2-wheel Dual Purpose Vehicles. This is positively affected by the introduction of the 4x4.
These are forecast over the lifespan of a UEV. Intensity of use will drive spares consumption. Agricultural & fleet applications may see 365 day a year use, whereas recreational users will be a fraction of this total. The recreational market is dominant in the US which lowers spares consumption relative to other jurisdictions which are more agriculturally focused.
Whilst it is anticipated that with each model release the total maintenance requirements will reduce per vehicle (especially considered against combustion engine alternatives), the introduction of the 4x4 will increase the average cost per UEV user overall (given the 4x4 will be a vehicle class with a higher total cost of manufacture due to size and complexity and therefore underlying parts for service).
The Spare Parts value is a conservative estimate of lifetime value of spare parts used (limited to 2 years of repairs).
Subscription software is an area where UBCO will continue to develop a deeper understanding of the commercial opportunities both directly and through partnerships with other companies. Due to its limited current impact on projections, no detail is provided here.
UBCO launched its first Utility Electric vehicle in its home market of New Zealand in 2016. The bike was named the 2x2 for the two hub motors in its front and rear wheels which enabled better traction and more torque in off-road conditions. The first 2x2s were used primarily in agriculture and farming, including dairy, dry stock, horticulture, viticulture and forestry. Initial production runs sold out quickly and UBCO established good credentials and a global following in this market.
By 2017, customers indicated the desire for a road legal version of the 2x2. UBCO then launched the Dual-Purpose 2x2, built on the same chassis, but designed for road legal compliance with the United States Federal Motor Vehicle Safety Standards (FMVSS) and the European ECE Whole of Vehicle Type Approval (WVTA). Compliance with these two standards provides general global compliance enabling other markets to be entered more easily downstream. With the Dual-Purpose 2x2, UBCO entered the United States and Australian markets in 2018 and entered Europe in 2019.
The introduction of the Dual-Purpose 2x2 expanded opportunities in the recreational and commercial sectors which are the two largest sectors within the off-road vehicle market. Though the bike is built for off-road usage, customers greatly appreciated the ability to ride it on roads as a licensed vehicle where required.
Recreational usage includes hunting, camping, RV touring and recreational riding. Recreation is expected to be a key sector for UBCO especially in the United States, where 40% of the market is off-road recreational. Commercial usage includes UBCO’s initial market of agriculture but has quickly grown to include commercial fleets for postal services, bike rental and sharing services, tourism, conservation, civic service operations and delivery operations.
UBCO has planned entry into the UTV market in 2021 with the 4x4, a four-wheel UEV (Side by Side). This is targeted at increasing our range of products and our total addressable market. UTVs also command higher per vehicle average accessory sales of US$920 compared to US$200-US$300 for motorcycles and ATVs.
UBCO has grown rapidly through the launch of the 4th Generation 2x2 with a user controlled application along with a suite of accessories that expand on the products use. It has also built a more expansive dealer network that can deliver increased sales and awareness.
UBCO has an established presence in NZ, AU, US and EU and sells to a network of UBCO-approved and trained dealers, with a growing network over 110 dealers globally selling UBCO 2x2s and products. Within 5 years UBCO plans to grow its global presence focussed on three geographical regions – North America (United States and Canada), Europe (EU, UK, Norway and Switzerland) and Australasia (Australia and New Zealand).
Within 5 years UBCO plans to grow its global presence, resulting in three geographical territories:
Our intent is to have a minimum of one distributor in each region managing vertical market focused dealer networks across their defined geographies.
We have five strategic objectives across all three regions:
Our general philosophy is to establish distribution partnerships that will endure for the long term. UBCO is committed to the highest standards of customer satisfaction and safety globally. This commitment is reflected in our approach to training and customer service across all stakeholder groups, and we expect our channel partners to represent UBCO in the same vein. Given that, our selection and onboarding process for distributors and dealers is rigorous, but once part of the UBCO team, we are committed to ensuring success for all parties.
UBCO operates a mixed distribution model and has a multi-channel approach to sales. Typically, this will involve:
In New Zealand and the US Market UBCO performs the role of National Distributor and predominantly wholesale to an approved network of dealers.
In other markets to date (Australia) the product is imported and sold by an independent distributor or distributors, who directly sell into a dealership network.
These distributors purchase product wholesale DAP or FOB from UBCO and manage the territory granted in their distribution agreement. They will be the importer of record for any road registrable product with the national regulator.
UBCO works with each distributor to set Manufacturer Suggested Retail Pricing (MSRP). The distributor will in turn establish selling prices in the market for their dealer network.
The conventional structure of distribution margins to date are as follows:
These margins may vary country to country depending on the selling model. UBCO seeks to provide price relativity across the different markets whilst taking into account market specific factors.
New Zealand is the home market and provides an ideal test bed with a very diverse range of climates and geographies to test on within a relatively compact land mass. It also has applications which offer some of the highest duty environments possible for product testing.
New Zealand has a simple regulatory and compliance environment that enables rapid testing and adoption of innovative technology and products in a low compliance environment (right through to retail). UBCO considers it strategically important to own and control this market to enable a close relationship with customers.
Importation, warehousing, technical, management, regulatory, compliance and sales teams are established across all three countries.
UBCO has had the acquisition of it US Distribution company, UBCO US, approved by shareholders and is currently in the process of completing the transaction with the goal to complete the transaction by the start of the 2021 Financial year (April 1 2020). The US is the largest market for powersports globally and is a significant focus for the company.
Dealer margins are set by the distributor but take into account the MSRP established with UBCO. The average dealer margins across territories to date are as follows:
Globally the US market was isolated as the largest potential market for a high value off road UEV. There is a large pool of users with a fleet (10m+) that has not been electrified. With limited competition and investment in the off road space UBCO has identified this as the Blue Ocean opportunity.
Through analysis and in market experience UBCO narrowed its initial focus to the US off road recreational market. Two thirds of all motorbikes, All-Terrain Vehicles (ATVs) and Utility Task Vehicles (UTV) market are used off road and 70% of these users are recreational.
It is likely that through this UBCO would sell into the agricultural and farming market in the US organically due to product exposure. UBCO has planned entry into the UTV market in 2021 with a four wheel UEV (Side by Side). This is targeted at increasing our range of product and our total addressable market. UTVs command higher per vehicle average accessory sales of over $900 USD compared to over $200 USD for Dual Purpose motorcycles.
UBCO currently distributes through a network of approved dealers in the US market and globally. In the US there are approximately 9,749 motorbike and ATV retail outlets, with almost half (4,606) focusing on new vehicle sales and the remainder (5,144) on used motorbikes & ATVs.
The US market is regulated at the top level by the Consumer Product Safety Commission (CPSC) and EPA for off road, with the National Highway Safety Transportation Authority (NHTSA) governing on road use. Each state also has specific regulations around the sale and purchase of motor vehicles through the Department of Motor Vehicles (DMV). Collectively these create reasonable barriers to entry for newcomers.
There are six dominant companies in the US market across all the categories of motorcycles. These are all internal combustion engine (ICE) companies:
Polaris, John Deere, Honda, Yamaha, Can- nam, and Harley Davidson. We compete directly against: Polaris, John Deere, Yamaha, Can-am, and Honda. Some of these companies have electric vehicle programs commercially (Polaris) but these are still in their infancy.
Electric Vehicle Brands operate at lower volumes in the US market currently. However the electric category has picked up pace significantly in the last 12 months, with new entrants dominating the list:
UBCO has been able to create a clear value proposition over and above other players in our current markets. From an operational and product perspective, UBCO has several clear points of difference:
Education is a vital part of creating a vibrant and effective distribution and dealer network. We have created the 'UBCO University' which covers sales and technical training for all levels of our network and also extends to end customers through instructive video clips. We have a high level of engagement with our network that we expect to grow over time through increases in our resource to acquire and serve our customers.
A cornerstone of our after sales support is UBCO’s Dealer Training Program and the UBCO Distributor & Dealer Portal. Dealer training in the form of workshops and online content capped with accreditation ensures all dealers are equipped to both sell and service our products. The Distributor & Dealer Portal is an online platform that connects UBCO with its distributors and dealers worldwide. It gives channel partners access to technical documentation, training videos and content, and market-relevant information on spare parts and warranty application processes among other things.
Our mission statement is “To enable people to do inspiring things. Inspirational journeys, exploring our planet, saving our parks, working smarter and safer. We want a better world and we want our products to help you make a difference in it.” this forms the backbone of our marketing approach. We aim to touch and inspire our customers (end-users) at all four stages of the customer journey. We have broken down our marketing strategy into four parts:
1. Awareness & Profile: this is where a customer first learns about UBCO. This has been achieved through events, mainstream media coverage (organic PR), targeted PR, social media advertising and content marketing. UBCO has developed an 'Ambassador Program' that will bring in inspiring people that believe in our product and produce content through their occupations and will be a core part of our new global marketing site 'Silent Journeys'.
2. Experience & Education: getting to know us - this is aimed at getting a customer onto a 2x2 through local dealers and events. We augment this with a variety of educational content including fact sheets on specific parts of the vehicle and also application case studies and guides to make it easier to see how the vehicles are used in context.
3. Sales & Support: once someone has purchased a product we want to ensure they get effective after sales support and information. UBCO is implementing a unified global help desk which will enable timely support and tracking for all customers internationally.
4. Community & Knowledge Base: our goal is to create a community of 25,000 active users by 2025. This would be achieved through social media engagement and delivering an active 'knowledge base' for customers that is driven by our customer service system so we can actively engage with customers and enable customers to share stories, ideas and solutions about how the 2x2 is structured.
UBCO has developed a progressively more structured approach to development, manufacturing and compliance since the company’s formation in 2015. With the introduction of the first road legal vehicle came the need to build further structure and capability within our team in both New Zealand and the US.
UBCO has driven a contract manufacturing model with all components manufactured by specialised companies (i.e. batteries, drives, frames) due to the hugely different plant equipment, skills, and experience involved. The supply chain is global with key parts coming from the United States, New Zealand, United Kingdom, Taiwan and China.
The primary region for our production is in Taiwan and China. These locations were selected due to high density of suppliers with experience in bike, motorcycle, and electric vehicle manufacture from drive control through to frame and battery manufacture.
UBCO has a tiered supply chain that involves all controlled assemblies, sub-assemblies and parts. UBCO develops and specifies all components from specialised manufacturers (Tier 2 Supplier). These are then supplied into a Whole of Vehicle Specification and assigned for assembly at a Master Assembler (Tier 1 Supplier).
The Tier 1 Supplier holds the compliance and certifications to enable the production of both on and off road motorbikes globally.
Tier 1 Supplier (Master Assembler):
Tier 2 Supplier (Part Supplier):
UBCO’s Master Assembler (Tier 1) is the largest electric motorcycle manufacturer in China (and potentially globally). The role of our Tier 1 assembler is to manage the Tier 2 supply chain, inbound quality control, assembly and final assembled product quality assurance.
The Master Assembler also plays a critical role in compliance and certification as they are required to hold external quality control certifications (ISO) and submit to certification reviews where necessary.
Our Master Assembler is accredited by the Chinese Vehicle Testing Centre to Issue VIN codes, and have the required accreditations to meet ECE (European) compliance requirements for production of on road vehicles (in the class UBCO requires).
They also have a significant testing facility that enables robust levels of performance analysis and testing covering: the lifecycle (accelerated), environmental (electronics), structural, electrical and control testing (physical).
UBCO has direct relationships and contracts with its sub-tier supply chain, which provides the opportunity for more than one assembly plant and location. There may be downstream advantages to assembling the product in North America and Europe, whilst still getting the benefit of our supply chain.
As UBCO has developed many of the parts and assemblies, direct supply contracts provide clear agreement on warranties and obligations.
UBCO has established a QA Manual and Strategy that includes:
UBCO has a documented QA process which is being progressively implemented by two senior staff with significant supply chain and quality management experience in China.
UBCO has a broad compliance team which considers issue reporting and makes determinations in relation to safety and notifications to regulators (such as NHTSA). This cross functional team covers engineering, manufacturing, management and compliance.
UBCO has an integrated IP program that incorporates both registered and un- registered IP across all subject matter:
These are collectively filed under international convention: Patent (PCT) and Trademark (Madrid Protocol) to provide the best priority date and maximum coverage internationally. This typically covers key markets, country of manufacture and corporate headquarters (New Zealand) to ensure freedom to operate.
UBCO has developed and will continue to develop electronics (hardware and firmware), and software with parameters and algorithms to effectively control the system. Collectively these are subject to continuous improvement over time, and are encrypted through embedded systems resistant to third-party reverse engineering. We control access rights to both hardware (schematics) and firmware, for example the Electronic Control Unit (ECU), or brain is made in New Zealand under our direct control.
UBCO has developed subject matter knowledge and IP in the following key areas:
The power train system incorporates drives, controllers, and batteries (anything that impacts on the power train).
Most manufacturers have pursued powertrains that require belt or chains to drive the rear wheel (in the case of 2-wheel vehicles) and transmissions, axles and drive shafts (in the case of 4-wheel vehicles). UBCO has developed an electric hub drive system specifically for the off road, utility market.
This system architecture is scalable from 2 to 4 and even 6 wheels. It provides a simple robust system with a range of advantages including a low center of gravity, individual control over a single wheel (allowing the wheels to communicate to each other), delivering benefits like traction control and more effective braking.
The Cerebro ECU provides a central communication hub whereby the vehicle can collect and respond to system information over time, developing a more sophisticated operation.
UBCO has retained some IP from registration and will be moving into a wider range of filings in the next year establishing a range of positions in the key areas of knowledge. These filings have been deliberately held back to ensure they are aligned with product development timelines.
Often viewed as banal, the compliance side of UBCO also provides strong competitive defense. UBCO US has worked systematically through the US states to ensure federal and state based compliance provides a strong and natural hedge against companies wanting to emulate UBCO's products and services.
The Total Addressable Market (TAM) in units for each product class, was first established in each target market, through market research covering:
The TAM includes all unit sales per annum of relevance to each product group (e.g. all global motorcycles sold (2x2), or all UTV/ ATVs sold (4x4)). From this the Serviceable Addressable Market (SAM) was determined by product for each region, based on existing and future:
The SAM is a small portion of the TAM, only including those unit sales per annum that an UBCO product group is capable of directly competing against.
As a result, an estimate of the Serviceable Obtainable Market (SOM) was made based on core product specifications and attributes, current growth and adoption rates, potential market opportunities and barriers, and chosen focus markets and products for market penetration.
The SOM is the actual unit sale volume per annum UBCO is capable of achieving at market demand saturation. This has been used to drive the actual number of units sold during the forecast period.
A summary of the Serviceable Obtainable Market per annum (SOM) is included below alongside an estimate of the consumer value of these markets at our forecast MSRP (this excludes software, spares parts and accessories).
The total number of Sales and Customer Services employees dedicated to specific markets, located in-market, have been forecast as a measure of sales unit volume over time (split between Sales Management, Sales Representatives, Customer Services Management and Customer Services Representatives).
A minimum requirement for market entry is no less than 1 FTE in the roles of Sales Management, Customer Service Management and Customer Services Representative on the ground from 2021.
Where a distributor is appointed in- market, Sales Representatives are not included in the FTE allocation.
The in-market marketing budget is driven by a percentage of sales revenue and is invested ahead of the product market entry and sales curve.
UBCO has defined the key drivers of growth in the business as: the number of unit sales per dealer per month; and the reorder rate per retail dealer. The forecast model increases the rate of reorder relative to the maturity of the market and is based on evidence to date with in-market experience.
It is anticipated that model dealers may operate well above the averages over time, and that through dealer training, marketing and point of sale that we can drive strong improvements in reorder rates over time that may exceed those stated for forecast purposes.
There are a range of factors which are likely drive our adoption rates:
Internal Factors Influencing Growth
External Factors Influencing Growth
Reaching the SOM will only occur when products are in the mature stage of their lifecycle. This is not likely to occur within the forecast period to March 2023. Volume growth throughout the forecast period however is generated from the SOM (in conjunction with product adoption curves specifically tailored to both product categories, and markets) to yield the unit sales growth over time.
Portable Power is a new product category which makes forecasting challenging. There will be some organic replacement of generators which are an established market but there are many applications where a generator would not be used due to noise and emissions. As such portable power sales are currently linked solely to vehicle sales. UBCO would expect to develop a clearer view of the forecast sales after market entry.
The forecast assumes the sale of Accessories occurs at the point of UEV sale with no repurchases. This is based off the average accessory purchase per new vehicle sold in the US in the product category. The 2x2 rates are lower than 4x4 rates based off these statistics.
The sale of Spare Parts are forecast to occur 9 months after the date of UEV sale for simplicity, because of several servicing intervals over the first 18 months. Spare Parts sales beyond the first 18 months of ownership have conservatively not been included in the forecast given inherent uncertainty of value over this period of UEV ownership.
Whilst unit sales are forecast based on discrete product groups, the 2x2 and 4x4 product categories naturally overlap in the off-road vehicle space - as such there will be higher market potential for the 2x2 up to the point a 4x4 is established in each market as the 2x2 is already replacing ATV/ UTV units in-market.
UBCO's forecasts are predicated on future capital funding to drive revenue and ultimately the value of the business. Our approach provides for adequate resourcing and across the board operational expenditure to drive the growth represented in these projections.
The below financial summaries are based on group financials inclusive of the Ubco US acquisition from the F20-21 year.
Cost of the 2x2 peaked in 2019 and is set to reduce by 20% in the 2020 calendar year for Generation 4 and decreasing by 30% once Generation 5 products are implemented in 2020.
The initial cost of a 4x4 in production is based on a multiple of the existing vehicle production cost.
Following release, the cost per unit will drop over time due to targeted engineering and design programs enabling increased volume throughput.
The initial cost of the Portable Power product in production is known at the start of the forecast period as a result of the work that we’ve already done, including the known average freight cost to a distributor in market.
The increases in average unit costs over time are linked to increases in total capacity and feature set. In 2017 average cost per kilowatt hour in automotive applications was $209. This is forecast to drop below $100 by 2025. This will be partly achieved by economies of scale and increases in energy density. Existing technology is believed to be able to extend energy density another 30% contributing to cost reduction.
UBCO is also involved with research into alternative materials and technologies for battery supply which may provide accelerated opportunities to either reduce cost or increase capacity and energy density.
Both spare parts and accessories are based on existing costs in production, moving upwards over time as:
Direct Expenses include distribution/freight costs, US Tariffs, and US Sales Commission.
US Tariffs of 15% are included from the F20-21 year post the acquisition of Ubco US. The model assumes that from F21-22 the 15% US tariff is fully removed or mitigated.
Resource across the board scales up with business growth and complexity including:
Resourcing for Research and Development is driven by the total number of hours required to deliver on core projects (employees plus contractors).
Existing Product Research and Development projects have been forecast to completion, covering multiple generations of the 2x2, Portable Power and Accessories, the initial generation of the 4x4, and continuous improvement in the software and IoT environment.
Each project has a detailed 24-month budget to support planned development and testing through to first production in accordance with product release timelines stipulated in the sales forecast. The budget by project covers:
For the 3 years from 2021-2023, the R&D budget has been set as a measure of future revenue growth and overhead expenditure, to ensure the business continues to invest in innovative technology ahead of the curve. The total R&D expenditure as a percentage of overheads and revenue has been benchmarked against global industry data. The expenditure intentionally sits above the percentages of large, existing combustion engine focused competitors, given our relative stage of sales and product portfolio growth.
The Global Marketing Team will invest ahead of revenue growth to deliver on new market opportunities whilst also taking existing market share off competitors.
A centralised global marketing budget has also been established to enable the Global Marketing Team to deliver on the global marketing strategy.
Support costs are primarily targeted at delivering high quality content, funding global promotional offers, creating necessary print and collateral, and innovating in ways to get strong media and social media coverage from a central location.
The combined global marketing and in-market marketing spend has been benchmarked against other relevant businesses, and compared against revenue and total overheads.
Increased international travel costs are inevitable with the growth of UBCO to a truly global business. The number of international trips per year to each region has been estimated alongside the cost per trip, driven by growth in FTEs and activity.
Sales-related travel costs all other national travel costs are forecast based on the total growth in total FTEs.
Given exposure to multiple products in multiple markets, and large increases in product volume, the total cost of insurance and legal fees globally is expected to rise with the growth in revenue.
A substantial proportion of forecast insurance cost relates to cover for Public, Product related liability insurance – with the United States forming a significant part of the cost of cover.
Legal expenditure will grow slower in later years because of a planned in- house legal counsel being appointed to the Senior Management Team.
Warranty costs annually have been below 5% of revenue since the inception of UBCO.
However, due to multiple new product releases anticipated, a rolling contribution of 5% percentage of revenue has been added to the warranty provision monthly for the forecast period.
Given current and future intended warranty periods, each contribution is utilised after 2 years in full.
Assumes government Grants which will be invoiced quarterly in arrears on a 40% co-funding basis.
All existing products can be shipped together or separately within LCL (less than container load) or FCL (full container load) containers. There are some advantages to shipping power supplies, which are DG (dangerous goods)rated separately. It enables lower volume shipments directly to market of vehicles. UBCO is likely to move to a mix of partial assembly shipping and fully assembled shipping depending on the jurisdiction. This mitigates some in market Tariffs (US) and enables UBCO to be classified as ‘Final Assembler’.
UBCO has developed its supply chain to a ‘Just in Time’ (JIT) method where inventory or long lead time parts are held in the supply chain enabling smaller more frequent deliveries. UBCO is driving deposit requirements down to reduce the use of money over time it aims for this to be eliminated by 2021.
Order volume can be adjusted 60 days before each ex-works date to match market demand up to the next production run, provided sufficient working capital is available to do so responsibly.
Total lead time from order of 2 wheel vehicles is 60 days with Portable Power Supplies are 20 days.
Tooling is directly related to committed and uncommitted R&D projects. Primary costs in the forecast period are related to productionising the next generation 2x2 for larger volume throughput and reduced cost, productionising a 4x4, and the manufacture of the most expensive or critical parts of UEVs and Portable Power Supplies to internal design specifications. Further, growing tooling allowances have been provided for towards the end of the forecast period to enable renewal and continued growth in available tooling to match product development.
Cashflow cycles and working capital for inventory are key factors in business growth. Cash-to-cash cycles differ between markets, and between distribution and dealership models.
The forecast assumes an average cycle across all markets covering assumed days for:
The target cash-to-cash cycle in a time of continued demand is 60 days for a distribution relationship (from first cash-out to final cash-in) and 90 days in a dealer relationship.
Scaling the business will increase the working capital requirements. UBCO is working with Debt Providers on working capital facilities in China, New Zealand and in the US.
All employee related costs, travel and vehicle expenditure, operating leases, certification costs and bank charges are presumed to be paid in the same month they are incurred.
All other payables are presumed paid on 30 day terms.
Funding the cash-to-cash cycle for inventory is important in driving and maintaining sustainable sales growth.
UBCO is an early entrant into the electric vehicle space and has developed a platform which is designed to be appealing to both strategic investors (existing ICE and Technology Companies), and investment funds downstream.
The utility electric vehicle (UEV) platform of products and services has relevance for existing ICE manufacturers such as BRP, Polaris, Textron, Honda, Yamaha, and other power tool based platforms such as Stihl, and Husqvarna which have diversified.
Recreational vehicle manufacturers are also relevant with UBCO already building a solid customer base in this market segment in the US Market. UBCO's goal is providing additive and complementary products and services which would add value to a strategic.
There are two key pathways which are being developed concurrently:
Through consistent effort applied to both of these approaches UBCO believes that investor returns can be provided within a 3-5 year timeframe. The focus is on managing the potential risk of developing the company to its potential and maximising shareholder return.
Valuation of the company before funds are invested
The maximum amount the company is looking to raise
Percentage of the company offered at the maximum target
The cost of each share
The minimum investment amount for this offer
See the Subscription Agreement for details
UBCO Limited may have rights to shorten or extend this period
UBCO Limited may have rights to shorten or extend this end date
The Ubco Board of Directors is pleased to advise the company has elected to extend its recent Series A capital round with continued demand from investors.
A maximum of $2 million (within any 12 month period) can be raised from investors in reliance on Snowball Effect’s licence to provide equity crowdfunding services, with the balance available to only wholesale investors through Snowball Effect’s wholesale service.
Maximum of $2m NZD at the Series A share price of $11.77.
UBCO’s board has elected to extend the current round to provide adequate capitalisation to drive growth in product, inventory and market development and to take care of some existing transactional elements that were not able to be captured in the Series A transaction.
The board has elected to retain the price at the existing round pricing due to the LP Co-Invest right afforded to GD1 Fund II as a part of this transaction. Investors should not rely on any participation in the extended round by GD1 Fund II or its limited partners and should make their own investment decisions.
The finalised acquisition of the US business has now been fully rolled into our budget and financials. This has provided a clear view of the financial requirements to adequately grow the US market.
UBCO has also been working with Lithuanian company Neematic on the launch of the FRX1, which is a new product to the line-up and this is now entering the production process with a goal of market delivery by mid 2020.
UBCO has also been in development of the 4x4 which is viewed as a critical part of our product roadmap. This is on target to be assembled and enter testing in the first quarter of 2020.
UBCO's forecasts factor in additional downstream capital to drive our growth potential, ahead of growth in revenue. As a result, the business is expected to have negative EBITDA until the end of the forecast period.
The use of capital is based on prospective forecasts and is provided as an overview only. There are a wide range of factors that may influence the use of capital over time.
The shares to be issued to Snowball Effect investors in Ubco are fully paid preferred shares (“Preferred Shares”). The legal title to the Snowball Effect investors’ Investor Shares will be held by the Nominee. For a more detailed view of the rights of the shares on issue please review the Shareholding and Subscription Agreeement (SHA) and Constitution.
In summary, and subject to the rights of any other class of share, a Preferred Share in the Company confers on the holder:
Please note, the Snowball Effect investors will remain ‘Qualifying Investors’ so long as Snowball Nominees retains more than 5% of the Shares in the Company and is approved as a Qualifying Shareholder by the Board.
We recommend that prior to subscribing for shares, each Snowball investor carefully reads the Shareholders’ Agreement and Constitution to ensure that the investor understands the terms on which the Preferred Shares are being issued and understands the other rights, obligations and restrictions that apply.
The shares that will be issued by Ubco Bikes will be issued to Snowball Nominees Limited (“Nominee”). The Nominee will hold the legal title to the shares, which will be held on trust for the beneficial owner of the shares (i.e. the Snowball investor). The full terms on which the Nominee will hold the shares are set out in the Nominee Deed Poll (refer to the offer documents).
The Nominee must:
The beneficial owner must pay for the shares and is liable for any other obligations that arise in relation to the shares. Under the Nominee Deed Poll, the beneficial owner indemnifies the Nominee against any costs or claims that the Nominee incurs as a result of holding the shares (unless the Nominee has been fraudulent or grossly negligent).
There are other shareholders held in nominee entities from both the previous capital raising rounds.
UBCO has successfully raised $5.7m comprised of $2.45m from Snowball Effect, GD1 Fund 2, and wholesales investors. UBCO’s current growth plans assume future capital rounds to drive growth in the business over time.
UBCO's initial target raise in the NZ wholesale/retail market is $2.5m. An additional $2.5m is targeted over time from Funds or Family offices, with a view to providing structured assistance as we lead into a further funding round in late 2019/early 2020.
UBCO's use of capital and resource profile will be affected by the total capital raised, and the timing of capital raised. However, we expect to broadly maintain our trajectory on some key milestones, given the advanced nature of various initiatives that are already in progress, combined with our market traction.
UBCO has established a plan in our investment documentation which utilises $5m NZD of Capital over a period of 12 months. The target would be raised progressively over a 12-month period and is likely to be from NZ and US investors and may include conventional equity, convertible notes, or SAFE notes (in the US). The financials have also contemplated a scenario where only $1.5m is raised, with forecasts adjusted appropriately.
UBCO has had shareholder approval with agreed terms to acquire the US Distribution Business, UBCO US LLC. This will be a non cash share transaction with the US business becoming a subsidiary of the New Zealand Parent Company.
Risks in and around any investment in UBCO include but are not limited to:
Foreign exchange exposures create currency risk for UBCO, which is growing in magnitude over time. Substantial fluctuations in currency rates can affect profitability over time as well as the value of UBCO's assets and liabilities.
UBCO as a company reports in NZD but currently also transacts in USD, RMB and AUD. The primary foreign exchange risk is in the RMB to USD relationship. This can materially affect the purchasing price structure in manufacturing.
The US market has currently experienced the application of tariffs on a variety of Chinese manufactured product. Currently the 2x2 is on the HTS schedule and attracts a 25% tariff payable on import with parts incurring 15%. UBCO has a multi part strategy to deal with the tariffs which include:
The above is an overview of the US tariff regime as understood by UBCO to operate as at mid-December 2019, and that regime is subject to ongoing and continual change.
UBCO manufactures and exports a type rated vehicle that can be ridden on the road as well as off-road. As such it requires UBCO to comply with a range of country specific requirements in each market it operates. There is additional risk in an on- road environment due to the reporting and compliance requirements set out in each country.
The market UBCO operates in is dominated by large established manufacturers. These companies have been slow to enter the market with electric products. However, this is likely to change over the next 5-10 years. UBCO has to date focussed on being agile, and developing a recognisable brand that resonates with consumers. Product diversification is a key part of our strategy that creates additional value in the business making UBCO more attractive when raising further capital, and when making an exit downstream.
Currently UBCO has one independent director who is remunerated. Other directors operate in an executive capacity and are not remunerated over and above this.
Timothy Allan is a Director of Locus Research which is an investor and supplier of product development, design and commercial services to UBCO.
UBCO has an established ESOP Scheme with the shares held in trust. The ESOP is outlined in the SHA for reference and is managed by the Board of Directors.
The following Loan Agreements are in place:
The cap table below shows the fully diluted position of the business prior to any new capital being raised through Snowball Effect. The agreement to Acquire UBCO US in a non-cash share transaction is not represented in the table below. UBCO US would receive 429,977 Shares which equates after dilution to an 18% shareholding in UBCO.
Note: The pre-money valuation is $21,787,212 (calculated by multiplying 1,851,080 shares currently on issue by $11.77 per share).
The Current Board of Directors/Advisors:
The share register for UBCO is managed by its accountants, Crowe Howarth. Investors via the Snowball Effect platform will invest under Snowball’s nominee company, which will be managed by Snowball Effect.
UBCO provides general shareholder communication approximately twice a year with quarterly updates targeted in the 2020/2021 financial year. UBCO has conducted an AGM in the last two financial years with a full review and update on company performance provided at this event usually held in early October.
Snowball Effect charges an initial fee of $5,000 and a fee if a company successfully reaches its funding target. This latter fee is the larger of $25,000 or 7.5% of the funds raised. Snowball Effect may amend this fee in discussions with a company before an offer is listed on Snowball Effect.
This document has been prepared for information purposes only. It does not contain all of the information that an investor may require. In all cases interested parties must conduct their own independent investigations and analysis of UBCO.
This document and its contents have not been independently verified or audited. Nor does it constitute investment, accounting, financial, legal or tax advice.
Any projections (including budgets or forecasts) included in this document are prospective financial information and are based on assumptions about future events and management actions which are outside the control of UBCO and may or may not occur.
UBCO has used reasonable endeavours to ensure that any Information contained in this document was up to date at the time this document was published, however that information may become out-of-date quickly and through matters in and out of the control of UBCO. This is part of the high-growth nature of UBCO, and you should always separately check with UBCO for any updates.
No representation or warranty (express or implied) as to the reasonableness, accuracy, reliability, currency or completeness of the contents of this document.
UBCO (nor any of its directors, officers, employees, agents, consultants or advisors) shall not have any liability in connection with or arising from this document (or any omissions from it) whether in contract, tort (including negligence, breach of statutory duty or otherwise) or any other form of legal liability (except for any liability which may not be excluded as a matter of law). Each recipient irrevocably waives any and all claims against them relating to or in connection with any such liability.
The distribution of this offer outside of New Zealand may be restricted by law. This is not intended to, and does not, constitute an offer of securities in any place which, or to any person to whom, the making of such offer would not be lawful under the laws of any jurisdiction outside New Zealand. This includes, but is not in any way limited to, Australia and the United States. It is the responsibility of any Snowball Investor to ensure compliance with all laws of any country outside New Zealand relevant to their subscription, and any such Snowball Investor should consult their professional advisers as to whether any governmental or other consents are required, or other formalities need to be observed to enable them to apply for securities pursuant to each offer. The failure to comply with any applicable restrictions may constitute a violation of securities law in those jurisdictions. The securities in each offer have not been and will not be registered under the US Securities Act or the securities laws of any state of the United States.
It's crucial for you to understand the characteristics and risks of this investment opportunity. New Zealand law normally requires people who offer financial products to provide in-depth information to investors before they invest. The usual rules do not apply to offers by companies through Snowball Effect. As a result, you may not be given all the information you need to make an informed decision. Investing is risky. Some of the key risks include loss of capital, illiquidity, lack of returns, dilution, loss of key people and customers, and lack of control. You should only invest money that you can afford to lose.