The Hello Cup

The Hello Cup is an internationally renowned New Zealand sustainable period product company that is expanding its range as it embarks on becoming a global leader in high-quality period care industry. In their words, they make bloody brilliant products with ‘no strings attached'.

Minimum investment: $1,000 NZD

$2,465,700
Funded
Min target: $1,500,000 (20.00% equity) Max target: $2,465,700 (29.08% equity)
Ended 2021-10-20 15:24:01
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$2,465,700 Funded
$1,500,000 Min. target (20.00% equity)
$2,465,700 Max. target (29.08% equity)
Offer closed 10:00 pm, 21 Oct 2021

Investor Webinar

Mary Bond, Robyn Mclean and Jessica Knapp from The Hello Cup recently hosted an investor webinar. The format of the webinar included a presentation on the business and growth strategy, followed by a live Q&A session. You can view a recording of the webinar below:

Overview

The Hello Cup is a globally recognised New Zealand-made sustainable period product company that aims to lead the growing high-quality period care industry.

Despite half the world’s population experiencing periods there has been a serious lack of innovation in period care products.

Designed and made in New Zealand, Hello Cups replace tampons and pads. They are comfortable, reusable and recyclable and hypoallergenic.

The Hello Cup was founded in 2017 by journalist Robyn McLean and her best friend, Registered Nurse Mary Bond. They wanted to create a better, more sustainable period care option for their teenage daughters than the uncomfortable and environmentally destructive single-use status quo of tampons and pads.

A single Hello Cup is the equivalent of more than 2000 single-use tampons or pads. The Hello Cup, a B Corp certified company, has already diverted 200 million single-use period products from the world’s landfills and aims to have save one billion by 2025.

Described as “the most comfortable” menstrual cup on the planet with standout (aka ‘bloody brilliant’) marketing and branding, The Hello Cup has rapidly gained an international reputation and loyal customer following.

A values-led, female-owned company, The Hello Cup is passionate about doing business with kindness while also having a positive impact on the planet.

With their ever-growing following and a focus on new products, The Hello Cup is on track to becoming the world's first one-stop shop for sustainable period products.

They’re seeking to raise up to $2m to accelerate global growth plans which includes continued new product development, increased marketing and branding, and hiring key people.

We're on a bloody mission to be the world-leader in innovative and sustainably-focused period care products - igniting conversation, shifting attitudes and driving accessibility for all people with periods.

Hello. From the Founders

It’s crazy to reflect on how much attitudes towards sustainable period care have shifted since we started The Hello Cup four years ago. When we told people we were starting a New Zealand-made menstrual cup company the reaction was normally “what’s a menstrual cup?”. Fast forward just 48 months (aka 48 menstrual cycles) and complete strangers stop us in the street to tell us our product has changed their life. There’s no doubt, sustainable period care is the way of the future.

We originally thought The Hello Cup would be a side hustle - a chance to create better period products for our daughters than the manky, uncomfortable single-use products we grew up using. We thought we’d sell a few here and there but word spread quickly and about a year after we started, out of the blue, we got an email from US retail giant Urban Outfitters asking if they could stock The Hello Cup. Word was out - Hello Cups were ‘bloody brilliant’ and people with periods were ditching tampons for something that was more convenient and better for them and the planet. Today we’ve diverted over 200 million single-use tampons and pads (which can take up to 500 years to breakdown) from landfill and Hello Cups have a legion of ‘fan(nie)s’ all over the world.

Best friends since we were 11 years old, our school days were spent managing heavy periods. If we’d known about menstrual cups - which can be worn for longer and hold more than tampons and pads - life would have been so much easier.

But not all menstrual cups are created equal. Dig into what’s on offer today and you’ll find a lot of private labelled versions of the same cup. That’s not how we roll. We started The Hello Cup because wanted to create the best menstrual cup in Period Town. Tapping into our backgrounds in medicine and marketing, we’ve designed what we believe is the world’s most unique and comfortable menstrual cup design. Designed by people with periods for people with periods.

We’re the only menstrual cup brand founded by a Registered Nurse and our marketing and branding is the best in the business.

But while Hello Cups are a globally recognised brand, we’re not done. So what’s on the horizon? With a patent-pending design, our Hello Disc is set to be a total game-changer. It holds more than menstrual cups, is suction-free and allows for mess-free period sex. We’ve got ‘external’ period products on our horizon too: period undies, washable pads as well more ‘fries’ on the side options including our Hello Wash - a mild cleanser for hands, cups and discs.

With half the world’s population having periods for around 40 years of their life, the size of the market is massive. We believe that quality sustainable period products are the future and are committed to building on what we have started to become the world’s first and more loved sustainable period company. We’d love you to join us.

Robyn McLean & Mary Bond


OUR TEAM

Photo of Mary Bond

Mary Bond Co-Founder, Head of Innovation and Social Impact.

Mary is the driving force for all innovation and education at Hello. A Registered Nurse with a wealth of knowledge on period health.
Photo of Robyn Mclean

Robyn Mclean Co-Founder and CMO

Formally a Journalist and Marketing manager who was looking for a better period solution. Identified a gap in the Menstrual Cup market and Hello. was born!
Photo of Jessica Knapp

Jessica Knapp CEO

Jessica has spent her career working with high-growth, early stage startups. Formerly the head of worldwide sales and APAC regional manager for OfficeRnD, a Saas startup.
Photo of Sadaf

Sadaf COO

Sadaf has a wealth of operational and sales experience in both the CPG and fashion industry. Formerly the head of sales at Kowtow.

Warning statement

It's crucial for you to understand the characteristics and risks of this investment opportunity. New Zealand law normally requires people who offer financial products to provide in-depth information to investors before they invest. The usual rules do not apply to offers by companies through Snowball Effect. As a result, you may not be given all the information you need to make an informed decision. Investing is risky. Some of the key risks include loss of capital, illiquidity, lack of returns, dilution, loss of key people and customers, and lack of control. You should only invest money that you can afford to lose.