Supie is a rapidly growing and disruptive online supermarket that is on a mission to deliver a better grocery alternative for every New Zealander. Shopping for food online is not new - what is new in New Zealand is an online-only fulfilment business model that capitalises on new ways of doing things. Supie is already in the market, gaining traction every day.
New Zealand supermarkets have not evolved or innovated due to the lack of competition. Supie brings a new model of grocery shopping online, replacing in-store habits with digital experiences for consumers, while delivering game-changing differentiation for suppliers.
Launched in 2021 by Sarah Balle, who saw an opportunity to provide a supplier-friendly and customer- centric approach to grocery retailing. Supie offers a full grocery range of both every-day and premium products at the value that New Zealanders always seek. The company currently delivers to customers’ doors direct from its Supie Hub based in Auckland, utilising its custom technology and Supie System.
Supie’s wide selection of products are sourced from selected suppliers, big and small, local and international, that tick customers’ boxes in terms of dietary, lifestyle and sustainability requirements so that consumers can shop the way they eat.
The grocery industry in New Zealand is a $22bn industry and has a high degree of market concentration, with the market dominated by two major players. The online portion of the grocery retail market is rapidly growing, offering an opportunity to grab market share.
Warning statement
It's crucial for you to understand the characteristics and risks of this investment opportunity. New Zealand law normally requires people who offer financial products to provide in-depth information to investors before they invest. The usual rules do not apply to offers by companies through Snowball Effect. As a result, you may not be given all the information you need to make an informed decision. Investing is risky. Some of the key risks include loss of capital, illiquidity, lack of returns, dilution, loss of key people and customers, and lack of control. You should only invest money that you can afford to lose.