Bootleggers Bottling Company Limited is a New Zealand owned craft tonic and premium mixers brand.
Bootleggers was developed by James Waugh, a curious Wellington bartender in 2011 and was bought by Parkers Beverages in early 2020. Parkers plan to utilise its FMCG manufacturing and distribution experience to drive growth of the Bootleggers business.
Bootleggers are now seeking to raise $300k at a pre-money valuation of $600k. The capital raised will be used to fund working capital and employ sales and distribution staff in Auckland and Wellington to grow brand awareness and market share.
Bootleggers provide customers with a differentiated range of products from its core tonics to new and exciting mixers. Bootleggers delivered $100k sales in FY20 and are on track to grow to $150k in FY21, despite the impact of COVID-19.
The product range is currently made up of 10 different beverages, 5 tonics and 5 mixers:
Bootleggers is ideally placed to capture market share in the growing mixer and tonic category. With a brand positioning of “premium accessible”, it can take advantage of changing trends and the lack of competition with backing from a major player in the drinks industry.
If you wish to receive more information about the capital raise for Bootleggers, please provide your details and an indicative investment amount below. We will be in touch with all interested investors in due course.
Snowball Effect is a New Zealand-based online investing marketplace, that enables New Zealand companies to offer shares to members of the public. Snowball Effect was founded in 2012 and launched in August 2014, after being one of the first to acquire an equity crowdfunding license from the New Zealand Financial Markets Authority (FMA). Over NZ$75 million has been raised on the platform.
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