Mad Group - Private

If you think ‘Mad Group’ sounds like the name of a support network for addicts, fanatics and individuals known for mad impulsive behaviour, then you’d be on the money. Two extremely passionate brands under one shelter.

Minimum investment: $1,000.00

$500,000
Funded
Min target: $500,000 (2.00% equity) Max target: $1,500,000 (13.27% equity)
Ended Wed, 24 June 2015 12:00am (NZST)
46 Number of investments
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$500,000 Funded
$500,000 Min target (2.00% equity)
$1,500,000 Max target (13.27% equity)
$0 Still available for investment
Offer closed Wed, 24 June 2015 12:00am

This Offer is conditional on Mad Group confirming the debt structure changes to their future funding requirements with their bankers. It is also conditional on Mad Group raising a minimum of $500,000 through this Snowball Effect Offer, with any shortfall to be raised from existing shareholders on the same terms as the Offer.

These conditions are to be confirmed by July 20th and in the event that they are not, Snowball Effect will refund investor’s funds and this offer will end.


Private offer letter

Dear Snowball Investor,

You are receiving this as one of the 92 people who invested in the Mad Group offer – thank you for your support!

Unfortunately we did not reach the minimum investment level of $750,000 that we sought under the offer. This means that the offer has closed and your money that you’ve paid to Snowball will be refunded shortly.

The good news, however, is that we’ve been busy over the past few weeks formulating a Plan B in case we did come up short.

Plan B involves a new offer (attached), which is very similar to the original but with a lower investment target of $200,000. We intend to raise a minimum of $500,000 over the next few weeks, primarily from this new Snowball raise with any shortfall to be raised from existing or new shareholders, which will be arranged by Mad Group on the same terms as this offer, within the next 5 weeks.

With this new lower investment threshold we are looking to structure the new Mad Mex store debt in a different way with our bank. This proposal structures the new debt as a 1-year interest only facility that moves to a 5-year term loan in September next year. The improvement in cash-flow from these changes to the loan terms offsets the shortfall of the capital raising.

Through recent conversations with our bankers, we are confident that we can secure the required bank funding on the terms set out above which allow the company to achieve the forecasts attached. We envisage that we can secure this in the next 2 weeks.

The changes in the forecasts can be found on pages 12-14 of the attached new offer document. Specifically, these relate to:

  • A lower minimum threshold target of $200,000 for this Snowball offer. Mad Group - lower equity to reflect the lower capital raise.
  • Mad Mex - higher interest paid and higher debt at the end of each financial year. Not because we’ve borrowed more, but because we are repaying the debt less aggressively than originally proposed.

The new offer is otherwise on the same terms as the original, however is only open for 7 days so I’d encourage you to secure your investment quickly.

As you will likely know, Habitual Fix signed a Memorandum of Understanding with a USA partner last month and we are confident that formal commercial arrangements will be finalised in the next 3 months. We have elected not to update these forecasts to reflect this USA development, however note that it would add approximately $400,000 to EBITDA for FY16 if the deal closes. While it will take a few years to start contributing meaningful regular monthly royalties, by year 5 the annual royalty would be around $500,000 and $1M per year-by-year 10. We are currently planning our first trip over to the US to begin planning the roll out strategy with the local partner.

Under this new private offer, we have allowed ourselves a maximum 5 weeks to secure the required bank funding and a minimum $500,000 of new investment on the terms outlined above. Your funds will remain in Snowball’s trust account until we provide confirmation that the new bank loan terms have been secured. In the event that this cannot be achieved, your investments will be returned to you.

If you invest in this new offer, Snowball will not deduct your new investment funds until they have refunded your original investment. You may invest any amount you wish in this new offer, meaning you are able to increase your investment if you wish.

We hope you’ll sign back on for the ride on this new private offer and I look forward to meeting with you all when this is all finalised. As always I am more than happy to speak with you if you have any questions with relation to this offer or any other matter.

Thanks again, your investment is sincerely appreciate it and will allow us to continue our rapid expansion.

James Tucker
Group Managing Director

021 428 970
[email protected]


If you think ‘Mad Group’ sounds like the name of a support network for addicts, fanatics and individuals known for mad impulsive behaviour, then you’d be on the money. Two extremely passionate brands under one shelter.

Any iteration of the mantra ‘mad about food’ sums up what Mad Group is about, be it crazy hungry or seriously committed.

As one of NZ’s fastest growing companies and with a robust business model that has been proven over the past 7 years, Mad Group is now poised for further significant growth both domestically and internationally.

Mad Group is a very promising company that is professionally run by seasoned industry veterans and has a very impressive growth history and trajectory.

The group is armed with mad skills, so here’s what you need to know before approaching:


Mad About Food!

The Habitual Fix story began when James Tucker and Tim Benest, despite being politely informed they would be mad to open during a financial crash, cut the ribbon on their first store in Auckland in 2008. Fed up with other fresh food stores not being what they were claiming to be, and after a 12-month process of selecting only the freshest growers and producers to provide the finest ingredients, the duo made a vow to turn us into a nation of Fresh Food Addicts.

After deciding to franchise in 2010, Habitual Fix is now 15 hook-up-joints strong in the North Island with the addiction ready to spread due south and to many other latitudes and longitudes in the near future with international expansion a very real possibility and a massive opportunity.

Mad Mex has established itself at the forefront of one of the fastest growing segments of the market since appearing on the local scene. This came about when a ‘hangry-for-decent-Mexican’ James Tucker realised that even though the Mexican Revolution was on the rise in NZ, it was the norm in Sydney to expect great Mexican food wherever you were. Even to the point that in Sydney, ‘great Mexican food’ is just referred to as ‘Mexican food’. In 2013, on the verge of going loco from travelling back and forth to Sydney to get a decent burrito, James had an Epifanía - buy the licence for Mad Mex and bring home every Kiwi’s right to decent Mexican fare.

By the end of 2014, Mad Mex NZ had opened 6 stores, Mad Group had scored 8th place in the Deloitte fast 50 and between both brands they’d racked up 723 per cent growth. And 2015 is showing no sign of letting up. While all Habitual Fix stores are franchised, Mad Group own all of the Mad Mex NZ stores.

Mad Mex is a proven model in Australia with over 45 stores operating, something which Mad Group will continue to take a lot of learning from.

Together as Mad Group the aim is to raise between $200,000 and $1,500,000 which represents a maximum stake of 13.3% — an investment which will be used primarily to grow the Mad Mex business.

Mad Group’s vision is to grow into 100+ stores across 3-4 brands, both franchised and company owned, over the next 5 years.

Too mad to fit in, so leading the way

So how do the mad ones fit in the local scene? Mad Mex has answered the nation’s call and is at the forefront of the Mexican revolution. Fast, fresh, authentic and damn tasty! Habitual Fix continues with their vow to create a nation of ‘food junkies, not junk foodies’ with nothing to hide and everything on display. Both passionately provide a healthy, fast, high quality option allowing customers to customise and choose how they roll. Or wrap.


The Mad crew boasts experience across multiple brands being highly skilled in designing and implementing restaurant management systems. This ensures they know all about industry metrics be it franchise sales, franchise systems and management, frontline team member training, management training systems, as well as being masters in real estate selection & negotiation. These are what they refer to as their Critical Success Factors.

The Directors, Advisory Board and executive shareholders all intend to remain in their roles for at least the duration of this 3-year strategic plan. The Advisory Board and Directors endeavour to meet monthly though often communicate on a daily basis. The Remuneration Committee, chaired by Justin, sets senior management and directors salaries/fees at fair and reasonable market rates.

Photo of Jon Win

Jon Win Mad Mex National Operations Manager

Insomnia and Chronic OCD. Random outbursts on the phone. Although vertically constrained, Jon often displays the behaviour of a man at least a metre taller when dealing with store managers and staff. An unconfirmed rumour has him as the inspiration behind the popular yet feisty Habitual Fix juice ‘Ginger Ninja’
Photo of Kelly Wybrew

Kelly Wybrew Construction Project Manager

Multiple personalities allow workaholic Kelly to be as comfortable dealing with burly tradesmen as she is with council bureaucrats. Evident as a member of Mad Group one year and already having completed five stores and numerous new projects under management. Her favourite saying “When attacked by a mob of clowns, go for the Juggler” seems beneficial when juggling multiple new projects. And having worked for retail fit-out companies and council, she displays knowledge and understanding from both sides. Or that could just be schizophrenia again.
Photo of Corina Wang

Corina Wang In-House Chartered Accountant

Neat, tidy, uncanny talent with numbers, extremely well organised, softly spoken but displays potential to be a dark horse. Considerate, selfless nature often results in Corina not actually paying herself. Mood and behaviour although steady, could change at any moment – will wait until staff Christmas party before reporting further.
Photo of Leandi Van Der Walt

Leandi Van Der Walt Marketing Co-ordinator

Suffers from a rare condition showing not multiple personalities, but multiple nationalities, being at once South African and German. Beneficial on multiple social media platforms. Also, wears platforms. Suffers from RHS - Random Hashtag Syndrome (#randomhashtagsyndrome)
Photo of Timothy Benest

Timothy Benest Habitual Fix General Manager

Outwardly in control with an innate ability to multitask yet displays outbursts of sporadic babbling and random ideas. Hallucinates often and on occasion can be seen wearing a chef’s hat. With 15 years of experience in Restaurant Brands, Hell Pizza and Habitual Fix, he’s been constantly on the verge, straddling both sides of the franchisee/franchisor fence.
Photo of Bob Kerrigan

Bob Kerrigan Marketing Strategy

Slurred speech and savant-like ability to create puns despite random disappearances from the office. Often rants about ‘the good old days of advertising’ where he claims to have been lead creative for some big brands and campaigns such as ASB’s Goldstein and Play Station, despite constantly being seen at lunch. Described by psychiatrists as “like a web browser with 100 windows open at once”.
Photo of James Tucker

James Tucker Chairman & Group Managing Director

Signs of impulsive behaviour and delusions of grandeur. Once bought a Naked Burrito with a side of Master Franchise. Crazy enough to have several Sydney to Hobart yacht races under his belt along with a pilot’s license, he was well qualified in naming Mad Group. Involved in the industry for over 15 years, firstly as a manufacturer/supplier to many of the NZ’s leading fast food chains, he then became Hell Pizza’s largest franchisee opening 6 stores before selling out, traveling the world, and finding inspiration to create Habitual Fix.
Photo of Dan Henderson

Dan Henderson Advisory Board - Accounting and Finance Strategy

What makes Dan tick is what makes his clients tick, as despite the odd nervous tick, he is often seen to be treating them more like business partnerships than customers. Dan’s past experience working in the Big Four accounting world, has provided a platform of knowledge and expertise. He is currently the co-owner of BHW (not an acronym for a modern disorder but a boutique business advisory and accounting firm). Dan and crew specialise in providing business advisory solutions, such as growth strategies and working capital solutions as well as all the usual crazy accountant stuff like tax and financial reporting.
Photo of Dominic Sutton

Dominic Sutton Advisory Board - Marketing Strategy

Displayed obsessive symptoms from a young age, often caught after school wandering barefoot on Northland gravel roads ‘collecting blackberries’. Possibly contributing to why he now describes his current situation as founder, owner and shareholder in a number of businesses, mostly in the advertising and marketing sector, as an opportunity to appreciate decent footwear. The comfort continues for Dom having recently been added to the boards for both the North Harbour Business Association and the Entrepreneurs Organisation New Zealand. Big shoes to fill. Or boots.

Warning statement

It's crucial for you to understand the characteristics and risks of this investment opportunity. New Zealand law normally requires people who offer financial products to provide in-depth information to investors before they invest. The usual rules do not apply to offers by companies through Snowball Effect. As a result, you may not be given all the information you need to make an informed decision. Investing is risky. Some of the key risks include loss of capital, illiquidity, lack of returns, dilution, loss of key people and customers, and lack of control. You should only invest money that you can afford to lose.

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