If you think ‘Mad Group’ sounds like the name of a support network for addicts, fanatics and individuals known for mad impulsive behaviour, then you’d be on the money. Two extremely passionate brands under one shelter.
Any iteration of the mantra ‘mad about food’ sums up what Mad Group is about, be it crazy hungry or seriously committed.
As one of NZ’s fastest growing companies and with a robust business model that has been proven over the past 7 years, Mad Group is now poised for further significant growth both domestically and internationally.
Mad Group is a very promising company that is professionally run by seasoned industry veterans and has a very impressive growth history and trajectory.
The group is armed with mad skills, so here’s what you need to know before approaching:
The Habitual Fix story began when James Tucker and Tim Benest, despite being politely informed they would be mad to open during a financial crash, cut the ribbon on their first store in Auckland in 2008. Fed up with other fresh food stores not being what they were claiming to be, and after a 12-month process of selecting only the freshest growers and producers to provide the finest ingredients, the duo made a vow to turn us into a nation of Fresh Food Addicts.
After deciding to franchise in 2010, Habitual Fix is now 15 hook-up-joints strong in the North Island with the addiction ready to spread due south and to many other latitudes and longitudes in the near future with international expansion a very real possibility and a massive opportunity.
Mad Mex has established itself at the forefront of one of the fastest growing segments of the market since appearing on the local scene. This came about when a ‘hangry-for-decent-Mexican’ James Tucker realised that even though the Mexican Revolution was on the rise in NZ, it was the norm in Sydney to expect great Mexican food wherever you were. Even to the point that in Sydney, ‘great Mexican food’ is just referred to as ‘Mexican food’. In 2013, on the verge of going loco from travelling back and forth to Sydney to get a decent burrito, James had an Epifanía - buy the licence for Mad Mex and bring home every Kiwi’s right to decent Mexican fare.
By the end of 2014, Mad Mex NZ had opened 6 stores, Mad Group had scored 8th place in the Deloitte fast 50 and between both brands they’d racked up 723 per cent growth. And 2015 is showing no sign of letting up. While all Habitual Fix stores are franchised, Mad Group own all of the Mad Mex NZ stores.
Mad Mex is a proven model in Australia with over 45 stores operating, something which Mad Group will continue to take a lot of learning from.
Together as Mad Group the aim is to raise between $750,000 and $1,500,000 which represents a maximum stake of 13.3% — an investment which will be used primarily to grow the Mad Mex business.
Mad Group’s vision is to grow into 100+ stores across 3-4 brands, both franchised and company owned, over the next 5 years.
So how do the mad ones fit in the local scene? Mad Mex has answered the nation’s call and is at the forefront of the Mexican revolution. Fast, fresh, authentic and damn tasty! Habitual Fix continues with their vow to create a nation of ‘food junkies, not junk foodies’ with nothing to hide and everything on display. Both passionately provide a healthy, fast, high quality option allowing customers to customise and choose how they roll. Or wrap.
The Mad crew boasts experience across multiple brands being highly skilled in designing and implementing restaurant management systems. This ensures they know all about industry metrics be it franchise sales, franchise systems and management, frontline team member training, management training systems, as well as being masters in real estate selection & negotiation. These are what they refer to as their Critical Success Factors.
The Directors, Advisory Board and executive shareholders all intend to remain in their roles for at least the duration of this 3-year strategic plan. The Advisory Board and Directors endeavour to meet monthly though often communicate on a daily basis. The Remuneration Committee, chaired by Justin, sets senior management and directors salaries/fees at fair and reasonable market rates.
It's crucial for you to understand the characteristics and risks of this investment opportunity. New Zealand law normally requires people who offer financial products to provide in-depth information to investors before they invest. The usual rules do not apply to offers by companies through Snowball Effect. As a result, you may not be given all the information you need to make an informed decision. Investing is risky. Some of the key risks include loss of capital, illiquidity, lack of returns, dilution, loss of key people and customers, and lack of control. You should only invest money that you can afford to lose.