Investor Webinar
Monique, Colleen and Nicola from Jeuneora recently hosted an investor webinar. The format of the webinar included a presentation on the business and growth strategy, followed by a live Q&A session. You can view a recording of the webinar below:
Investment Highlights
- Profitable business from year one. Revenue has grown from $713k in FY18 to $7m in FY21.
- International sales were $1.3m in FY21
- Well known and loved New Zealand brand with strong market share and social media presence, 100k+ followers across Instagram and Facebook. Sophisticated and considered customer journey experience is proven through our 69% average customer return rate.
- Strong brand values and commitment to being a transparent and sustainable business. We are well underway to become B-Corp Certified within 12 months.
- 31% of sales are recurring subscription orders
- Eight skincare products have been released. The formulations and packaging have been finalised for a further six products along with an entire range of “minis”. We are working on additional formulations in our plant-based supplement and skincare ranges to launch in FY23.
- We are ready to expand our growth internationally. World-class business and warehouse management systems have been integrated with our Shopify Plus e-commerce stores, enabling us to scale infinitely and distribute directly from our Christchurch-based warehouse.
From the founder
Monique Kaminski
The Jeuneora journey really began in my childhood. I remember watching my Mum cultivate her own self care routine with all sorts of beautiful skincare. I began “borrowing” these special lotions and potions which sparked a life-long love for all things skincare.
This passion, coupled with a desire to start a product-based business and my experience in packaging and design, led me to start Jeuneora as my side hustle in 2016. As I investigated the beauty category, I saw a need for products that could not only be a healthy support to a busy lifestyle, but a go-to foundation for beauty too.
At that time, Marine Collagen was primarily marketed towards an older demographic so an opportunity existed to also promote the beauty boosting benefits for hair, skin and nails to a younger audience. I built a website, manufactured the first 100 bag run of Renew+ Marine Collagen Super Powder, then launched it on social media because there was no marketing budget for traditional advertising. My long-time friend Meg Falconer came on board and Millie Elder-Holmes soon after, and it wasn’t long before Renew+ became the beauty and wellness product everyone was talking about.
Since then, Jeuneora has supported the beauty and wellbeing of tens of thousands of glowing customers all over the world with our premium Marine Collagen and Plant-based Supplements. Jeuneora has become a market-leader and trusted beauty and wellness brand, processing over 150,000 orders online in our five years of business. Our dynamic team continue to innovate and launch extraordinary supplement products and after almost two years in the making, it was a dream come true to launch Jeuneora Skincare in May 2021.
Today, I’m excited to invite you to be part of this exciting new phase of the Jeuneora Journey, as we take our vision of bringing a little joy to everyday life to the world.
Executive Summary
Jeuneora is a well known and loved New Zealand beauty and wellness brand. Our vision is to create enriching experiences for people in their busy lives, without leaving a lasting impact on the environment.
In the past five years we have created a must-have range of high-performance beauty and wellness supplements and recently launched our cruelty-free skincare range that’s powered by nature with a helping hand from science.
Our supplement pottles are made from 100% sugarcane plastic, a climate-positive raw material, and our skincare packaging includes post-consumer recycled content wherever possible. When customers use our closed-loop TerraCycle recycling programme they can guarantee that their empty Jeuneora packaging will never see a landfill.
Our ingredients are sustainably and ethically sourced, with 85% sourced from New Zealand-based suppliers.
We source the majority of our own ingredients and manage the production of our products in New Zealand GMP/MPI certified factories, ensuring we have end-to-end control over our supply chain.
Our focused digital omnichannel approach to marketing has helped grow Jeuneora into the strong and recognisable brand it is today. At every stage of the marketing funnel, our audience is treated to beautiful, aspirational, yet relatable content that reflects our useful, science-backed products and makes sure every interaction is a memorable one. We continually measure and interpret data to pivot quickly towards what works best.
The global beauty and personal care market reached USD $422.72 billion in 2020 and is expected to grow to USD $558.12 billion by 2026. It is forecast that almost 20% of global supplement sales will be made online by 2028, and that 18% of beauty and personal care sales will be generated online by 2023. The rise of social commerce presents accelerated growth opportunities beyond that of traditional e-commerce, with the market expected to grow at a CAGR of 28.4% from 2021 to 2028. We believe Jeuneora is well positioned to succeed in this growth market.
Our growth strategy is focused on international sales, expanding our product range and continuously enhancing our customer experience. Our competitive advantage lies in a combination of the strength of our brand, our digital omnichannel expertise, the experience and knowledge from our successful growth to date and the strength of our values.
Although we were early entrants into the collagen market and have built a strong brand in this market, we made the strategic decision two years ago to diversify the business both in terms of product range and geography in order to combat the increasingly crowded and competitive collagen market in New Zealand. We invested heavily over the last 18 months in new products, including our plant-based supplement and skincare ranges, and have successfully tested our brand and products in new markets. We are forecasting our domestic supplement revenue to drop materially this year due to competition driven price reductions, required changes to digital marketing, and the dropping of our Whey Protein range which didn’t align with our brand.
We have profitably grown our revenue to $7m in FY21, including international revenue of $1.3m. In FY24 we are forecasting to grow domestic revenue to $7.7m and international revenue to $19.8m. Our forecasts reflect the investment we have made in the business over the last 18 months, along with the experience obtained from growing the business since inception in relation to our supplement product range both domestically and internationally and applying that experience to our new skincare product range and new geographies.
We are now raising capital of up to $3m to support our growth strategy. The key use for the funds will be as working capital to support growth and to repay bank loans used to fund the investment in our new skincare range. We are excited about the future of Jeuneora and invite you to join us on the next stage of our journey.
Our Why
We create products that simplify your selfcare routine and bring a little joy to everyday life.
We help people in their busy lives with convenient, premium products and enriching experiences. We believe that beauty and wellbeing should be fun and we strive to empower our customers to do something loving for themselves every single day.
People may follow brands. At Jeuneora, we follow our people: community first, always.
In today’s digitally-connected world where an abundance of choice is literally at our fingertips, consumers are, more than ever, choosing to shop with brands that align with their values.
Emotion is currency and brand is everything.
This is why we are leading the way when it comes to sustainability practices and why we put experience at the forefront of everything we do.
For our products this means easy-to-use supplements (that actually taste great) and skincare that wows you from the second you open the courier box. From a customer engagement point of view, this means super speedy response times, interesting content and generously rewarding loyalty. In short: we create enriching experiences that keep our customers coming back for more.
Our Values
Expect exceptional
The word ‘quality’ gets used a lot, but it’s an important one for us. It’s the premium quality of our ingredients, formulas and packaging that really makes the difference to everything we do.
Community first, always
We’re so proud of the community we’ve created at Jeuneora. From our customers, to our staff, suppliers and manufacturers - every single person is just as important as the next at Jeuneora.
Making an impact
We lead the way by continuing to improve our sustainability practices, give back to charities we love and create new and innovative products to make your life easier and a little happier every day.
Management Team
The team at Jeuneora brings a diverse yet complementary array of skills and previous experience to the table, ensuring all areas of the business have the internal capability to achieve the company’s ambitious growth goals. The Advisory support from Grant Jarrold ensures the company remains on track to deliver on and continually refine its strategic plan.
Monique Kaminski CEO & Founder
Prior to founding Jeuneora, Monique owned her own website & design agency. She also worked for a mobile software company on UI/UX design projects for large global brands such as Nike, Disney, Coca Cola and Universal Music. With this background in design and entrepreneurship, Monique drives all strategic vision for Jeuneora and remains invested in overseeing all parts of the company, having driven its success from the beginning. She is part of the Westpac Wonder Women’s group of female founders and has been a speaker at events put on by Export NZ, Shopify and NZTE’s Digitally Speaking.
Colleen Itterman Director & COO
Colleen started with Jeuneora in May 2019 and works closely with Monique to lead the company. Hailing from Canada and moving to New Zealand as a bright-eyed 22-year-old in 2008, Colleen brings a solid background in international sales, manufacturing and global supply chain. Pre-Jeuneora, Colleen worked as Sales Executive for Japan and Sales Manager for Asia at one of New Zealand’s largest exporters, ANZCO Foods. Although Colleen absolutely thrived (and loved) working in the primary industries, the opportunity to lead a fast- growing digital-first company like Jeuneora was one that she could not pass up, and she’s never looked back!
Nicola Henderson Brand & Marketing Manager
Nicola has over ten years of experience working in media, marketing and communications in New Zealand and the UK. She uses her diverse skillset to lead Jeuneora’s marketing activity and maintain brand integrity across our many digital marketing channels.
Rebecca Haining Creative Director
With a wide range of creative experience including working for brands like Kathmandu, Nood and PGG Wrightson, Rebecca jumped at the chance to join Jeuneora at the start of 2019. Rebecca leads the in- house creative team on design projects ranging from product and packaging, to website and photography.
Liam Southall Warehouse Operations & Integration Manager
Liam has extensive manufacturing, distribution, procurement, and IT experience. Having worked in senior roles for large businesses in both Australia and New Zealand he provides a deep knowledge of back office processes.
Vivien Knight Finance Manager
Vivien is a CPA with international finance experience in emerging companies and FMCG. Having worked in diverse industries such as fashion and robotics, she contributes a wealth of knowledge and best practices to the organisation.
Meg Falconer Dispatch
Meg is a majority shareholder in Jeuneora and played a key part in the initial growth of the company, particularly around the early development of Jeuneora’s social media channels. Meg is still involved in the day to day dispatch operations of the company.
Millie Elder-Holmes Key Brand Ambassador
Millie Elder-Holmes joined Jeuneora in 2016, buying initial shares in Jeuneora in 2018 and further increasing her shareholding in 2020. Millie is responsible for driving brand awareness through her own social media channels and has played a signifcant role in the growth of the company.
Grant Jarrold Advisory Board
Grant is a Partner in Deloitte Private Christchurch with specialisation in corporate finance advisory, business valuation, sales merger and acquisition for SME’s and governance. Grant is a Director or Advisory Board member of number of companies and sporting organisations. Grant is a Director of Genesis Private Equity Ltd and the Chair of Crusaders Rugby. Grant is a Fellow of the Chartered Accountants Australia and New Zealand and member of the NZ Institute of Directors.Warning statement
It's crucial for you to understand the characteristics and risks of this investment opportunity. New Zealand law normally requires people who offer financial products to provide in-depth information to investors before they invest. The usual rules do not apply to offers by companies through Snowball Effect. As a result, you may not be given all the information you need to make an informed decision. Investing is risky. Some of the key risks include loss of capital, illiquidity, lack of returns, dilution, loss of key people and customers, and lack of control. You should only invest money that you can afford to lose.
