"We make wine our mates would drink, and we talk about it the same way they would: honest, down to earth, and without the BS."

Minimum investment: $1,000 NZD

Raise target: $1,000,000 (2.78% equity) Raise cap: $2,000,000 (5.41% equity)
Ended 20 December 2023 at 2:40pm
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$1,634,346 Funded
$1,000,000 Raise target (2.78% equity)
$2,000,000 Raise cap (5.41% equity)
Offer closed 2:40 pm, 20 Dec 2023

Your chance to win a once-in-a-lifetime experience when you invest in Invivo!

Would you prefer to blend wine with Graham Norton or live like Sarah Jessica Parker in the West Village?

Invivo is giving one investor the chance to win either of these exclusive experiences when you invest in this current capital raise!

The winner will be able to select from ONE of TWO very special, curated experiences, inspired by Invivo’s entirely unique relationships with Graham and SJP.

See updates tab for further details.


Invivo has been uniquely called a tribe winery by USA’s Wine Spectator, the largest wine magazine in the world, and is globally recognised as an innovative New Zealand based international wine company.

We run two local wineries where our NZ wines are produced and bottled. We have 180 hectares between Invivo leases and grower vineyards under management in New Zealand. We also source our product portfolio from Italy, France, Australia, Argentina, South Africa and Ireland, based on consumer demand for products in our focus markets.

Invivo has overcome the challenges of a short 2021 harvest, global shipping issues, and recently, in early 2023, our newly acquired leased vineyard in Hawke’s Bay was struck by Cyclone Gabrielle. Unfortunately, we had less volume of wine available, coupled with increased harvest costs, challenges transporting grapes via roads and harvesting machines unable to be used.
However, through all of this, we remained resilient, and as per one of our key values, we believe nothing should stand in the way of a great drink!

We operate a lean model and can identify and execute market opportunities quickly. We are not tied to historic generations of winemaking family traditions or provenance. We have developed a scalable business model platform for international growth. In 2014, we partnered with UK chat show host Graham Norton to produce a wine range that has now sold over 18 million bottles and is listed across the top four grocery chains in the UK and every major grocery retailer in Ireland. Graham Norton became an Invivo shareholder in 2015.

We took this collaboration platform model to the dynamic USA wine market and partnered with US director/actor/entrepreneur Sarah Jessica Parker to create Invivo X, SJP. This Invivo “power” brand is now listed in over 5,000 US accounts, recognised by Wine Spectator with 90+ points ratings four years in a row and named in the world’s top 100 wines by Wine Spectator. Sarah Jessica Parker became a shareholder and director of Invivo USA Inc in 2019.

In a competitive US wine market, the Invivo X, SJP brand is experiencing record months of depletions (sales to customers) at premium pricing. What we are doing is working.

Our model is wholly unique and difficult to copy. Fundamentally, we lift the lid on the winemaking process and make it relatable to the consumer in a way that includes and empowers them as our wines are created.

We believe our power brands have the opportunity to achieve a combined $100m+ annual revenue in our focus markets with the right investment in both the market and also supply chain. Our goal is to deliver this growth profitably and deliver this to shareholders as early as possible through dividends and/or a liquidity event.

Investment Highlights

We have developed a scalable business model underpinned with local production and global sourced supply. We have proven with investment from two previous successful capital raising campaigns that we can deliver growth and create opportunities for a future liquidity event and return on investment for shareholders.

  • Strong projected revenue and EBITDA growth, from $24.2m and $1.67 million in FY24 to $35.4 million and $4.17 million in FY26.
  • Established a range of successful collaboration “power” brands, delivering more than $110 million in gross revenue since launch.
  • Diversified revenue stream supported by globally recognised brands, generating 80% export revenue.
  • Established distribution network consisting of more than 8,000 global accounts across 43 countries, including in the last 12 months, Kroger and Tesco, the largest supermarkets in the USA and the UK respectively, Darden, the largest on-premise group in the USA and business and first classes on American Airlines and Delta airlines.
  • Integrated supply chain with sufficient production and opportunities to secure further grape supply to achieve global scalability, consisting 71 hectares of fully managed vineyard leases and 109 hectares of contracted grower grapes, with an opportunity to expand vineyard footprint with new leases and bare land development.
  • An exceptional team, with significant industry experience and expertise and a track record of profitable growth, committed to outperforming on a global scale.
  • Proven ability to scale, with Invivo winery capacity increasing from 180 thousand litres in 2016 to 3 million litres in 2023.
  • A clear strategy and strong governance focused on delivering shareholder returns.

Invivo Team

Photo of Mark Darrow

Mark Darrow Chair

Mark Darrow is an experienced independent Board Chair and Director with extensive knowledge across many sectors. Mark is currently Chair of TSB Bank, Armstrong’s, Invivo & Co, MTF Finance, Eastside Holdings and Riverton Farms. He is Acting Chair of Auckland Transport and Chair of Inland Revenue’s Risk & Assurance Committee. Previous Board roles have included Waka Kotahi (NZTA), Counties Manukau DHB, Primary ITO, The Lines Company, Leighs Construction, Sime Darby NZ, Charlies Group, Trustees Executors, MTA and VTNZ and he served on Eke Panuku’s Audit and Risk Committee. He is a Chartered Fellow of the Institute of Directors, a Fellow of the Chartered Accountants Australia and New Zealand and a Justice of the Peace of New Zealand.
Photo of Rob Cameron

Rob Cameron Winemaking & Supply, Director

Rob is one of our two Co-founders. After completing his Winemaking Degree at Lincoln University he set about learning his craft in New Zealand with Villa Maria and Rapaura Vintners. Rob then worked extensively as a consultant Winemaker in Europe before deciding to apply his skills to the best grapes in the world back home. Even though his wines have won medals and trophies at some of the world’s most prestigious wine shows, Rob is no fan of wine snobbery or the language that goes with it. “I’m very happy making wine that tastes like wine… if you want something that tastes like gooseberries, go see a greengrocer.”
Photo of Tim Lightbourne

Tim Lightbourne Marketing, Director

Studied business at Massey University and post graduate at Otago University before embarking on a mostly UK-based career in marketing with Group Danone, L’Oreal and HJ Heinz. As a marketer, Tim’s eye for opportunities has seen Invivo partner with Graham Norton and Sarah Jessica Parker. Like Rob, Tim is a big fan of talking to customers in language they understand and has helped Invivo launch marketing campaigns that have received almost as much press attention as the wine itself. Tim and the marketing team have collected three trophies at the NZ Marketing Awards.
Photo of Vern Dark

Vern Dark Director & Shareholder

Awarded an MNZM for Services to Business and Education, Vern has experience as chief executive of a number of successful New Zealand businesses and has more than 20 years experience in senior roles with leading New Zealand companies, including managing director of Fletcher Challenge, chief executive of the Northland Dairy Cooperative, chief executive of the Northland Port Corporation and Chair at Counties Power.
Photo of Justin Liddell

Justin Liddell Director

Justin’s CEO roles include Villa Maria Estate, one of the largest wineries in New Zealand. Justin was instrumental in the transaction of Villa Maria to Indevin, one of the largest New Zealand winery transactions in recent years. Justin is currently the CEO of the Skin Institute. He has also worked across a range of industries during a 25-year stint at PwC where he was on the board
Photo of Stuart Whitney

Stuart Whitney CFO

Stuart studied Accounting & Finance at South Bank University, London and has been a Qualified chartered accountant (ACCA, UK) since 1997. Stuart has nearly 30 years of accounting experience, initially in the UK in practice, then onto corporations, finishing in the UK with a five year stint at BMG Music Publishing as Financial Controller. Upon moving to New Zealand in 2006, he has worked in media and retail before beginning the journey with Invivo in 2016. Stuart manages all financial aspects of Invivo and reports to the board on such matters providing extensive management reporting and financial modelling whilst working closely with our Operations, sales and Marketing teams.

Collaboration Partners

Photo of Sarah Jessica Parker

Sarah Jessica Parker Invivo USA Director & Shareholder

Sarah Jessica Parker is an award-winning actor, producer and businesswoman. Parker starred as Carrie Bradshaw on the HBO television series Sex and the City (1998-2004), a role she reprised on the HBO Max show And Just Like That which premiered in 2021. The second season aired on Max this summer, and season three will begin production in 2024. And Just Like That currently ranks as the #1 HBO Max Original overall and is the most watched returning HBO Max Original to date. Parker served as an executive producer for both series. Parker also recently reprised her role of Sarah Sanderson in ‘Hocus Pocus 2’ which has received three Emmy nominations. Parker has worked in the theatre, on and off Broadway, since 1976. She recently starred on Broadway opposite her husband, Matthew Broderick, in the revival of one of the great American comedies, ‘Plaza Suite’, which will be showing at London’s Savoy Theatre for the very first time from Wednesday, January 17th through Sunday, March 31st. In 2014, Parker launched her namesake footwear and fashion label, SJP Collection. She single-handedly owns and operates the business, which is just shy of celebrating its 10th anniversary..
Photo of Graham Norton

Graham Norton Invivo Shareholder

Graham is an Irish broadcaster, presenter, comedian and author. Host of UK’s number 1 chat show, The Graham Norton Show, which has won five BAFTA TV awards, Graham sold his successful production company, So Television to ITV in 2012. In 2023, Invivo celebrated the tenth vintage of Invivo GN wines in collaboration with Graham. Graham has written two memoirs, So Me, and The Life and Loves of a He Devil and in 2016 he published his debut novel, Holding, which was a New York Times bestseller.

Warning statement

It's crucial for you to understand the characteristics and risks of this investment opportunity. New Zealand law normally requires people who offer financial products to provide in-depth information to investors before they invest. The usual rules do not apply to offers by companies through Snowball Effect. As a result, you may not be given all the information you need to make an informed decision. Investing is risky. Some of the key risks include loss of capital, illiquidity, lack of returns, dilution, loss of key people and customers, and lack of control. You should only invest money that you can afford to lose.