Seven years ago, the two of us got together in a bar in London to talk wine. How to make it better. How to sell it to people in a way that would cut through the fluff that the traditional wine companies seem to love so much. We always believed in the power of creating a strong brand so we decided then and there to build a business that let us do that, and have fun along the way.
And you know what? It worked. Invivo Wines has become one of New Zealand’s fastest-growing wine brands, with 207% sales growth since 2011 and named in Deloitte’s Fast 50 companies in 2012. We’re making wine that’s winning fans (and medals) around the world.
Our approach to marketing is getting almost as much press as our winemaking, and even UK TV star (and Invivo Sauvignon Blanc fan) Graham Norton has joined us as a shareholder and hands-on winemaker.
It’s not complicated. At Invivo, we make wine that tastes like wine (not gooseberries, leather, freshly cut grass or whatever the current mumbo jumbo is). We go all out to make sure it’s great, and we’ve got a wall full of medals and trophies to show for it. We don’t try to baffle people with wine snob speak, and we try to push the boat out on the marketing front to make sure as many people as possible can get their hands on the good stuff.
We’ve diversified our business with our Spritzers and we’re leading the charge with a new take on the 80s classic. Scarlett’s Spritzers combine delicious fruit flavours and quality wine to create a sparkling drink that’s flying off shelves.
On the business side, we’ve been profitable since very early on, with 75% of sales to international customers and turnover just over $5 million this year. But now we want to give things a major nudge, and that takes investment. Your investment.
The funding target for this investment round is a minimum of $500,000 with a maximum $2million cap for an equity position of 20%. The funds raised will be invested in:
At Invivo we’ve never been big fans of convention and this opportunity means people who love to drink our wine, or just love the way we do business can get directly involved in the company and share in our success.
It’s a bit like the way we started the company. We set out to make wine we’d like to drink ourselves. Now that we need money to grow, we’ve put together an investment we’d buy into too... one where every time someone opens a bottle of Invivo, somewhere in the world, they enjoy a great wine and the value of your shares goes up. That sounds pretty sweet to us!
Join us and you’ll have a slice of a fast-growing New Zealand company that’s on a mission: to make great wine for real people. It’s what we’ve done since day one, and with your help we’re going to take on the world.
It's crucial for you to understand the characteristics and risks of this investment opportunity. New Zealand law normally requires people who offer financial products to provide in-depth information to investors before they invest. The usual rules do not apply to offers by companies through Snowball Effect. As a result, you may not be given all the information you need to make an informed decision. Investing is risky. Some of the key risks include loss of capital, illiquidity, lack of returns, dilution, loss of key people and customers, and lack of control. You should only invest money that you can afford to lose.