Bootleggers sell a range of craft tonic waters and premium mixers made from locally sourced and organic ingredients into the Food & Beverage Hospitality channel and through its online store in New Zealand.
All of the products are made from artisan water sourced from a local spring and are sold in recycled glass bottles.
The concept was developed by James Waugh, a Wellington bartender, however as other opportunities took priority the brand didn’t have anyone driving it. Parkers Beverages purchased the brand in July 2020 and has begun re-introducing it to the market through its extensive network in hospitality and retail.
Premium Tonic and Soda is one of the fastest-growing beverage categories globally and is forecast to continue growing at >7.5% in volume each year. In New Zealand, the market is fragmented and without a locally owned and manufactured dominant player.
In a market filled with foreign brands, Bootleggers is a truly inspirational and aspirational Tonics and Soda company. Bootleggers is poised to capitalise on New Zealand's burgeoning Gin and Cocktail market as well as filling the space and desire for discerning New Zealanders to support local and get in behind New Zealand owned artisan brands.
CEO, Parkers Beverages
Parkers Beverage Company Limited is a drinks business based in Whakatu, Hawkes Bay.
Parkers have developed and acquired a range of drinks brands in major alcoholic and non-alcoholic categories and sells products via its own sales and distribution channels across New Zealand.
Parkers Beverage Company Limited and Bootleggers have entered into a co-operation agreement which covers the following:
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