Dear Investor,
Since our beginning in 1999, Andrea Moore has grown from a single store to an established New Zealand fashion house, with a strong identity, offering our customers a unique product and fabulous quality.
Known for our signature use of colour and original prints, we create clothing, footwear, eyewear and accessories that allow women to express their individuality and creativity.
"You won't find much black in our stores or collections, I believe colour gives everyone the ability to truly be an individual". - Andrea Moore
We are extremely proud of what we have achieved in our 17 years in business and are now excited by the substantial growth prospects ahead of us that will take the Andrea Moore brands to the next level in New Zealand and Australia.
We’re about to embark on an exciting new phase in our journey, which marks a significant step-change for the business and a real point of difference for the New Zealand consumer.
In August, we will launch our diffusion range I AM into 30 Farmers stores across the country, which means that we can reach an even broader range of customers with our products – making design integrity accessible to all New Zealand women.
Building on this opportunity in womenswear with Farmers, we are also expanding into new categories for Farmers and the Andrea Moore brand. Commercial sensitivity means we can’t provide full details of this yet, but we look forward to sharing this news with you soon.
Leveraging our Farmers experience, we are also developing similar distribution relationships with large Australian department stores. Conversations are progressing positively.
"Andrea and Brian are from the old school with strong values, work ethic and passion. I have been a sounding board for them for several years and I have always found them to be highly focused on their business with a humbleness and sincerity rarely found in the fashion business. Andrea Moore has a tremendous future and with the right amount of capital the ability to scale their operation is significant" - Mike Beagley, CEO of Rodd & Gunn
To make the most of the opportunities in front of us, we are looking to raise up to $750,000 at a pre money valuation of $3.5m to help finance the working capital requirements of our expansion and expected growth. Please note that our expansion is not dependent on these funds, however, it will enhance and accelerate what we are able to achieve.
To support this valuation, we have recently converted $1.3m of shareholder loans on the same terms as all other investors in the current offer.
We have excellent historical earnings growth with FY2016 revenue of $4m and an EBITDA of $300K. We are forecasting continued growth in FY2017 with revenue of $4.8m and EBITDA of $600K. We haven’t factored our Australian growth initiatives into our conservative forecasts, as it is our intention to over-deliver to our shareholders.
We are pleased to be able offer new shareholders great rewards including gift certificates, shareholder events and tickets to New Zealand Fashion Week. Over the longer term, we aim to provide value to shareholders in the form of dividends and capital value appreciation.
We are genuinely excited about the growth opportunities available to Andrea Moore. We hope that you will join us on this journey and look forward to welcoming you as shareholders
Andrea Moore & Brian Molloy
Founders
We’re excited to offer a number of unique rewards for investors including:
Our team has deep experience across fashion and business.
It's crucial for you to understand the characteristics and risks of this investment opportunity. New Zealand law normally requires people who offer financial products to provide in-depth information to investors before they invest. The usual rules do not apply to offers by companies through Snowball Effect. As a result, you may not be given all the information you need to make an informed decision. Investing is risky. Some of the key risks include loss of capital, illiquidity, lack of returns, dilution, loss of key people and customers, and lack of control. You should only invest money that you can afford to lose.