Andrea Moore

Andrea Moore is an innovative and profitable fashion business with a unique sense of style and colour that clients love. This is your opportunity to invest at the beginning of a new era in the Andrea Moore story as it expands into new targeted markets.

Minimum investment: $1,000 NZD

Min target: $250,000 (6.67% equity) Max target: $750,000 (17.65% equity)
Ended 2016-08-19 21:00:00
54 Number of investments
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$750,000 Funded
54 No. of investments
$250,000 Min. target (6.67% equity)
$750,000 Max. target (17.65% equity)
Offer closed 9:00 pm, 19 Aug 2016

Welcome to Andrea Moore

Dear Investor,

Since our beginning in 1999, Andrea Moore has grown from a single store to an established New Zealand fashion house, with a strong identity, offering our customers a unique product and fabulous quality.

Known for our signature use of colour and original prints, we create clothing, footwear, eyewear and accessories that allow women to express their individuality and creativity.

"You won't find much black in our stores or collections, I believe colour gives everyone the ability to truly be an individual". - Andrea Moore

We are extremely proud of what we have achieved in our 17 years in business and are now excited by the substantial growth prospects ahead of us that will take the Andrea Moore brands to the next level in New Zealand and Australia.

Highlights of the journey so far

  • An established, nationwide brand with 7 stand alone stores in Auckland, Wellington and Christchurch as well as an online store.
  • Two core, signature ranges including our premium label Andrea Moore and our diffusion line, I AM.
  • Successful brand expansion through launch of additional product lines including knitwear, eyewear, footwear, jewellery, leather handbags, denim and accessories.
  • More than 50 wholesale accounts in New Zealand.
  • Has been worn by local and international celebrities and influencers including – Hillary Barry, Samantha Hayes, Petra Bagust, Jeanette Thomas, Ginny Blackmore, Jamie Ridge, Kelly Osborne and Paris Hilton.
  • Strong market appreciation for our intelligent design, impeccable tailoring, colour and fashion-forward garments.

Where to next?

We’re about to embark on an exciting new phase in our journey, which marks a significant step-change for the business and a real point of difference for the New Zealand consumer.

In August, we will launch our diffusion range I AM into 30 Farmers stores across the country, which means that we can reach an even broader range of customers with our products – making design integrity accessible to all New Zealand women.

Building on this opportunity in womenswear with Farmers, we are also expanding into new categories for Farmers and the Andrea Moore brand. Commercial sensitivity means we can’t provide full details of this yet, but we look forward to sharing this news with you soon.

Leveraging our Farmers experience, we are also developing similar distribution relationships with large Australian department stores. Conversations are progressing positively.

"Andrea and Brian are from the old school with strong values, work ethic and passion. I have been a sounding board for them for several years and I have always found them to be highly focused on their business with a humbleness and sincerity rarely found in the fashion business. Andrea Moore has a tremendous future and with the right amount of capital the ability to scale their operation is significant" - Mike Beagley, CEO of Rodd & Gunn

The investment opportunity

To make the most of the opportunities in front of us, we are looking to raise up to $750,000 at a pre money valuation of $3.5m to help finance the working capital requirements of our expansion and expected growth. Please note that our expansion is not dependent on these funds, however, it will enhance and accelerate what we are able to achieve.

To support this valuation, we have recently converted $1.3m of shareholder loans on the same terms as all other investors in the current offer.

We have excellent historical earnings growth with FY2016 revenue of $4m and an EBITDA of $300K. We are forecasting continued growth in FY2017 with revenue of $4.8m and EBITDA of $600K. We haven’t factored our Australian growth initiatives into our conservative forecasts, as it is our intention to over-deliver to our shareholders.

We are pleased to be able offer new shareholders great rewards including gift certificates, shareholder events and tickets to New Zealand Fashion Week. Over the longer term, we aim to provide value to shareholders in the form of dividends and capital value appreciation.

We are genuinely excited about the growth opportunities available to Andrea Moore. We hope that you will join us on this journey and look forward to welcoming you as shareholders

Andrea Moore & Brian Molloy


Investor Rewards

We’re excited to offer a number of unique rewards for investors including:

  • Annual Gift Certificates (redeemable at any of our 7 stores nationwide):
    • $1,000 investment = $60
    • $5,000 investment = $300
    • $10,000 investment = $600
    • $50,000 investment = $3,000
  • Investments over $5,000 also receive:
    • Two tickets to our 2017 show at New Zealand Fashion Week, including post show drinks and a chance to meet the design team.
    • Two tickets to our special annual shareholder event held in March each year. This event will feature Autumn / Winter product release, and an opportunity to meet the design and retail team and have a sneak peak at what the team are working on for next season.
    These rewards are personal to Snowball Effect investors and are non-transferable.


Our team has deep experience across fashion and business.

Photo of Andrea Moore

Andrea Moore Lead Designer and Director

Andrea began her career in Wellington, working through a History degree, a stint teaching English in Japan, followed by a degree in Fashion Design from Wellington Polytechnic. In 1997, with support from her father as bookkeeper and business advisor, Andrea went out on her own and set up the first Andrea Moore store in The Old Bank Arcade in Wellington. As she opened her first Auckland location, Andrea met Brian Molloy who later came on board as the business manager. They have managed the business (and their family) together since.
Photo of Brian Molloy

Brian Molloy Business Manager and Director

Brian grew up moving back and forth between Auckland, Wellington, Sydney, and the East coast of America – studying at 11 schools in the course of his travels. With a degree in Agriculture, majoring in business advisory and valuation, and a post graduate diploma in agriculture under his belt, his early career spanned managing an intense bull beef farm and working for agricultural industry innovator QuinPhos in Taranaki where he successfully grew the business from 4% to a 22% market share. This was followed by 3 years of travel in Europe before returning to New Zealand, and competing in a range of multisport and endurance races, before eventually joining Andrea Moore.
Photo of Mark Kippenberger

Mark Kippenberger Independent Director

Mark was previously the National Managing Partner in the Business Advisory division of KPMG where he worked for over 20 years. Mark now advises a number of New Zealand SMEs, lending his operational, strategic, and governance experience and assisting businesses through ownership transition. Mark has worked with Andrea Moore in his capacity as financial and governance advisor for the last 18 months, and became a director on July 13 2016.
Photo of Mike Beagley

Mike Beagley Independent Advisor

Mike is currently CEO and a major shareholder of Rodd & Gunn New Zealand Limited and its various international subsidiaries. Mike has 39 years experience in retail, including directing and managing stores from small family owned businesses to the extremely large. He was Merchandise and Marketing Manager for a 500 store multi brand retail company in his native Australia. His New Zealand experience started 20 years ago as CEO of R Hannah & Co and he has held advisory and directorships in several significant New Zealand retailers including Max Fashions.
Photo of Jacenta Kwan

Jacenta Kwan Production Manager / I AM designer

“I believe that production management is about problem solving and finding unique solutions to new problems on a daily basis.” Jacenta has been Andrea Moore’s production manager for the past 5 years and has run the I AM label since launch two years ago.
Photo of Philippa Thom

Philippa Thom Textile and Print Designer

Living and breathing pattern and colour, Philippa is an established textile and print designer with strong experience in the New Zealand fashion industry.
 Always researching latest fashion and colour trends, Philippa has extensive experience in fashion textiles and has worked in both the wholesale and retail sectors. She understand what makes a successful print design after 7 years putting together and selling print ranges for two major NZ fashion fabric wholesalers.

Warning statement

It's crucial for you to understand the characteristics and risks of this investment opportunity. New Zealand law normally requires people who offer financial products to provide in-depth information to investors before they invest. The usual rules do not apply to offers by companies through Snowball Effect. As a result, you may not be given all the information you need to make an informed decision. Investing is risky. Some of the key risks include loss of capital, illiquidity, lack of returns, dilution, loss of key people and customers, and lack of control. You should only invest money that you can afford to lose.