A story about risk, trying and failure

coffeesupreme.com

So many idioms about success – they’re overwhelmingly everywhere.  Even failure quotes are actually quotes about success, all dressed-up in wording to make you ponder and nod and try harder next time.

Failure is normal, but it’s rarely talked about as failure alone. Then, when we do talk about it, we weave it into some poignant prose about how the road to success is paved with failure and how we’ve successfully uncovered another dead-end.

Our industry is no different really. We read daily of new beginnings – of openings and refits, expansions and pop-ups – all cool and amazing and winning. They all make us look on enviously while wondering how we’re getting on with keeping up, wishing we too had the seemingly bottomless resources to create new thing after new thing.

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