Whether you’re at an early-stage startup that’s just made its first sales hires, or part of a fast-moving sales team in a large organization, the key to success often comes down to efficiency.
How can you capture, qualify and convert the right leads for your business while working within your means? Max Altschuler has made a career seeking out efficiencies in sales – hacks, as he calls them – and sharing them with the wider SaaS and sales community.
Today, Max is the CEO of Sales Hacker: a global conference, event series, and an online publication that brings together proven sales execs and emerging startup founders to share their lessons and experiences in sales automation and tech sales. He’s also the author of Hacking Sales, which includes many of the lessons he learned the hard way as an early sales leader at Udemy and AttorneyFee (now LegalZoom Local).
What follows is a lightly edited transcript of the conversation. Short on time? Here are five quick takeaways:
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