When launching your startup, there are 3 avenues for press coverage worth considering:
This guide aims to give a brief overview of how to establish initial contact with press. It won’t be going into much detail, but we’ll give links to more detailed posts for specific areas. Instead, this is the minimum we think any founder should know for dealing with the press, and we’ve also given a few email templates that have worked successfully (some are ours, some are other people’s).
We'd love to get your feedback on how to improve these resources and your suggestions for any articles that you'd like to see featured. Contact us with feedback and suggestions on [email protected]