The Startup PR Guide

hey.press

When launching your startup, there are 3 avenues for press coverage worth considering:

  1. Startup press coverage (e.g. TechCrunch, TNW, Mashable)
  2. Regional press coverage (would your local press be interested in featuring you?)
  3. Industry niche news (e.g. if you run a fitness startup, then fitness blogs may be interested)

This guide aims to give a brief overview of how to establish initial contact with press. It won’t be going into much detail, but we’ll give links to more detailed posts for specific areas. Instead, this is the minimum we think any founder should know for dealing with the press, and we’ve also given a few email templates that have worked successfully (some are ours, some are other people’s).

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