The Press Release Is Dead — Use This Instead

I’m UTTERLY SICK and TIRED of dealing with MILLIONS of tech entrepreneurs (these days there are a HELL of a lot of you) and (some) PR people who have ZERO clue how to pitch me / TechCrunch / the media. Their pitches are long-winded and rambling. They ask if they could ‘send some more information’, as if I care. I have no idea if it’s interesting or not until you send it!

Many just ask me out to lunch or coffee. You see, if I took all these offers up I’d never have to pay for food or coffee again. But I’d also never get any work done. Yes, it is always better to try and form a working relationship with a journalist before pitching them an idea you think they might want to look into. It is always better to RESEARCH what the journalist generally writes about and who their title is aimed at. But you are not going to get your ‘foot in the door’ unless your first interactions are concise and to the point.

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