The Lean Analytics Cycle is a simple, four-step process that shows you how to improve a part of your business. First, you figure out what you want to improve; then you create an experiment; then you run the experiment; then you measure the results and decide what to do.
The cycle combines concepts from the world of Lean Startup — which is all about continuous, iterative improvement — with analytics fundamentals. It helps you to amplify what’s proven to work, throw away what isn’t, and tweak the goal-posts when data indicates that they may be in the wrong place.
We'd love to get your feedback on how to improve these resources and your suggestions for any articles that you'd like to see featured. Contact us with feedback and suggestions on [email protected]