The lean analytics cycle

kaushik.net

The Lean Analytics Cycle is a simple, four-step process that shows you how to improve a part of your business. First, you figure out what you want to improve; then you create an experiment; then you run the experiment; then you measure the results and decide what to do.

The cycle combines concepts from the world of Lean Startup — which is all about continuous, iterative improvement — with analytics fundamentals. It helps you to amplify what’s proven to work, throw away what isn’t, and tweak the goal-posts when data indicates that they may be in the wrong place.

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