Guide to analytics for marketplace businesses

mixpanel.com

There are a lot of resources to help you build analytics for SaaS companies. Yet, and quite oddly, little has been published about marketplaces and other kind of networks. Several founders have asked us tips to structure their data-driven approach, so we’ve decided to publish a guide to help founders do it. We divided the guide in 2 parts: (1) marketplace dynamics, where we try to grasp the overall picture, (2) marketplace KPIs, where we make a snapshot of the different parts of the business and look at them over time.

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