How do we set the valuation for a seed round?

A reader asks: “My question is how do we value a company with no sales? I understand it’s an arbitrary valuation but is there anything we can possibly base it on? Is there a “default” valuation for companies in a seed round?”

We’ll answer this question with some questions (and answers) of our own:

  • How much money do we need?
  • How do we set a valuation from this budget?
  • How do we express our valuation to investors?
  • What’s the range for seed round valuations?
  • How low do seed round valuations go?
  • How much money can we raise in a seed round?
  • How much dilution should we expect in a seed round?

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