Even though our round went relatively smoothly, it was still a massive time sink. It was the top idea in my mind, and it pretty much consumed my life for four months. In other words, it seems like you should commit to being all-in, all-consumed for a while, or you might as well not do it. This reality is especially troublesome for two inter-connected reasons. First, you’re distracted and so your business suffers. Second, every VC expects you to keep making forward progress (as if you’re just talking to just them and have the rest of the time to work on the business — yeah right).
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