When we launched Snowball Effect in August 2014, there were a couple of key things that we wanted to achieve in our first 12 – 18 months. The first one was to provide companies with an efficient way to raise capital, and investors with a simple way to invest in a variety of interesting growth stage businesses. The second was for those that invested to have an exciting, relevant relationship with the companies that they invested in – to be close to a young company’s learning, growth, success or failure. Shareholder communication in private companies is typically poor, and we were keen to play a part in significantly raising the bar.
See the latest update here: