Good communication is key to any successful equity crowdfunding campaign, from your offer document to your social media activity, your media plan to your database marketing. And telling a compelling story consistently across multiple channels is at the heart of it.
But with so much change under way in the communications space, much of it driven by new technologies, it can be hard to keep up.
To help you navigate these changes Hotwire has launched our 7th annual Communications Trends Report, and in 2016 the theme of 'relevance' features strongly.
As consumers become ever more cynical about the amount of advertising thrown their way, brands will have to be smarter about the way they communicate with them. Ad blockers are growing in popularity, so it's now time to get creative and engage your audiences properly, rather than just renting space with a boring display ad and hoping they'll come to you.
The communications industry will respond in two main ways.
In the fast-growing mobile space, New Zealand creative technology firm Motim - who recently completed a successful offer with Snowball Effect - is leading the charge, helping global brands like Sony and Universal Pictures reach consumers with unique brand experiences that don't feel like advertising.
2016 will also see brands relinquishing control over their content. There will be a growing willingness to hand over distribution to third parties, like LinkedIn Pulse for example, as campaigns live and breathe on the channels where your audience is. And, yes, this means your own website will be just another channel, as opposed to the forced destination for everyone you reach.
Want to learn more? You can download the full report here. Once you've read it, we'd love to hear your thoughts, so give us a shout on Twitter @hotwirenz