Marketing Manager

Snowball Effect is looking for a Marketing Manager to join our energetic and growing team. If you’re the right sort of person, you’ll be passionate about developing the New Zealand capital markets, enjoy working with a diverse range of investors and companies, and want to be part of a high performing growth company in an emerging and dynamic new market.

About the role

At this stage, our target market is the growth sector – typically businesses with several million dollars in revenue, and seeking anywhere from $1m - $10m in capital to fund growth. Snowball Effect has an investor audience of ~18,500 investors, with ~1,400 certified as ‘wholesale investors’.

It is important that we develop a pipeline of high quality companies wanting to raise capital, then tailor the best solution to that company.

We’re hiring a Head of Digital Marketing to lead the ongoing development of Snowball Effect’s marketplace, and more specifically the task of marketing Snowball Effect and investment opportunities to a wide and varied audience. You will be working in tandem with other members of the team, both on the marketplace and database development (IT) as well companies that are making offers through our platform.

You will have ideally had at least 6-8 years of digital marketing experience, particularly focused on email marketing and analytics, as well as online search. You will enjoy making decisions quickly and have a track record of delivering outstanding results. You may also have had some project management experience, or have developed skills that make you suited to ensuring that multiple parties are working together to deliver as planned.

Combine fast-paced industries

(technology, finance, and investing)

Work from 1 Faraday

(Parnell, Auckland)

Be a part of a driven, motivated team

(who don’t all wear suits)

Key accountabilities

  • Marketing (investor acquisition, dealflow acquisition and support for capital raising events)
  • Communications (email marketing and analytics, content marketing, thought leadership and public relations)
  • Working alongside Head of Product to oversee the ongoing evolution of the Snowball Effect brand
  • As a secondary focus, working with both capital raising parties and the business team in a project management capacity to ensure that the capital raising process is moving forward as planned
  • Experiment with emerging marketing techniques to drive conversion and optimise marketing spend


  • Create and iterate marketing plans on annual, quarterly and rolling basis.
  • Day to day management of digital and traditional advertising campaigns - this includes the distribution and analysis of database emails, including delivery rates, database segmentation etc.
  • Develop, or work together with wider internal team to develop marketing assets.
  • Track, measure and optimise marketing activities across multiple channels, including social media, online search etc.
  • Working with clients, lead the marketing across all channels on promotion of their capital raise.
  • Maintain the relationship with our PR agency to ensure a coordinated approach to the associated activities.
  • Working with the business team, responsible for building and executing against an event calendar to include regional visits, events and other face to face engagement as deemed suitable.
  • Responsible for managing the marketing budget and spend within the business.


  • Create, manage, test and optimise email marketing activities.
  • Write, edit and coordinate feedback on content for blog and knowledge base.
  • Search engine optimisation of website, blog and knowledge base.
  • Events, partnerships, and other communications initiatives.

Take responsibility for various day to day tasks that are crucial to the continued success of Snowball. Some of these day to day tasks include:

  • Support marketing public offers
  • New product/feature development
  • Investor relations/customer support
  • Facilitating and developing IPO participation
  • Leading shareholder communications between companies and investors (we provide a package to companies to support this)

New opportunities

There will also be the opportunity to lead some of the new developments that we’re currently exploring. These include:

  • Website launch in offshore markets
  • Marketing of new features and products that are currently in development

There will of course be others that emerge in time.

About Snowball Effect

We’re on a mission to simplify investment into high growth Kiwi companies. Snowball Effect is a marketplace that simplifies access to a range of alternative investment opportunities. We do this by facilitating offers of securities through public offers, private offers, and wholesale investor offers. Over our 4.5 years of operation we have raised more than $45m of capital.

More broadly, our vision is to have a significant impact on the New Zealand capital markets. We see an opportunity to provide investors with easy access to financial products, while also providing tools for them to manage their portfolio and engage directly with the companies and sectors of interest. For companies, it’s a complete capital raising package and access to a wide investor audience, so it’s a quick and efficient way to raise funds. We see the opportunity to provide fresh thinking and technology to a relatively stagnant industry.

We’re driven by the significant positive impact we can make by building a thriving marketplace to connect growth companies with the capital, services and people they need.

Final words

This is a critical leadership position within Snowball Effect, and will play a key role in developing an important part of New Zealand’s capital markets.

Snowball Effect benefits from world class directors and advisors. Day to day we’re a small team of 8 with a flat structure. Everyone in the team has a specific role, with each role commanding significant responsibility. As a company we’re focused, with a clear plan of where we’re heading. We expect performance of the highest calibre, and we’re confident that our remuneration is representative of the investment we expect from each member of the team in Snowball Effect’s success.

We’re here for the long term, and this role provides the right person with an opportunity to play not only a critical role in driving business growth, but also to shape the future of New Zealand’s capital markets.

If you’re excited by this opportunity, please send your CV to Simeon Burnett[email protected]