We’re simplifying online investment

Here’s a short video that explains what we do, and why it’s important for New Zealand

We’re changing the way that Kiwis invest in private growth companies. Through a range of capital raising options, we improve access to finance for high growth companies, and provide an easy channel for the public to discover and invest in these companies.

Investing on Snowball

Mark Talbot Deloitte Partner and Snowball Effect investor

Quality offer information. And the process was simple. Investing in high growth kiwi companies just got a lot easier.

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Raising capital on Snowball

John Bolton Squirrel Founder and CEO

The team at Snowball are highly professional and competent. They're the no-brainer option if you're a quality company and want a value-add capital raise process and access to a large investor audience.

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We partner with best-in-class organisations to achieve our purpose

“A curated marketplace that simplifies access to a range of financial products”


Partner logos - Wynn Williams, KPMG, Deloitte, Icehouse, Young Enterprise Trust

Company growth phases

Snowball Effect works with companies throughout the growth cycle. Investors on Snowball Effect often choose to invest in companies at different stages to fit their preferences or help balance out the risk profile of their portfolio.

  • Startup stage

    We facilitate both private and public offers for young companies that have commenced revenue generating activity and have demonstrated traction in the market. These are the sorts of offers that angel investors and venture capital funds invest in. Learn more about the benefits of raising capital online for a startup company.

  • Growth stage

    Private and public offers are used by medium stage growth companies to fund growth initiatives such as production expansion, exporting and marketing. There are the sorts of offers that private equity firms and family offices invest into. Learn more about capital raising options for growing companies.

  • Established companies

    We can facilitate IPO distribution and secondary offerings such as rights issues for more mature companies. These offers allow Snowball Effect investors to gain easy access to offers that might otherwise only be available to institutional investors. Learn more about capital raising for listed companies

Raise capital online

Investment activity

Capital raised

$25.3

million invested

Investors

14,000

investor audience

Funded offers

33

completed offers

Investing and capital raising in New Zealand

Private Equity

Private equity is a type of investment in unlisted securities in private companies (companies that are not listed on a stock exchange like the NZX). Private equity investors in New Zealand include a range of funds, institutions, high net worth individuals and other wholesale investors. Larger private equity investors often focus on providing strategic value to growth companies through potential customer introductions, mergers, acquisitions, listings and partnerships. Snowball Effect is a private equity marketplace that allows investors to discover and invest in high growth companies.

Venture Capital

Venture capital is a type of direct investment into a company to help it grow. VC is generally associated with investment in young growth companies that carry higher risk, but also higher potential reward for investors. Venture capital is an important source of funding for companies in New Zealand that need money to to grow faster. A venture capital firm is usually investing on behalf of other investors such as financial institutions, insurance firms and mutual funds. Snowball Effect facilitates capital raising for venture capital funds and provides opportunities for individuals to invest alongside VC investors.

Angel Investing

Angel investors provide an important source of startup investment and seed stage capital for entrepreneurs. Angels are generally high net worth individuals investing as an individual or as a group, sometimes through an angel network. The best angel investors in New Zealand include experienced professionals and successful entrepreneurs who can provide networks, introductions and advice. Snowball Effect has a wide network of angel investors who want quality deal flow and quality offer information from promising startups.

Equity Crowdfunding

Equity crowdfunding is a process which enables a company to raise funds by offering shares to the public. For companies, it provides access to a wide investor audience and it’s a quick and efficient way to raise funds. For investors, it’s a simple channel to discover and invest in growth companies. Equity crowdfunding lets a company turn their customers, fans and community into investors. Snowball Effect is New Zealand’s leading equity crowdfunding platform, and facilitates offers for a range of high growth kiwi companies.

Investment Banking

Growth companies need a carefully considered capital structure which may include debt and equity in the form of ordinary shares, preference shares, convertible notes, mezzanine debt, bank debt and employee share schemes. Companies may need investment banking help with the preparation of an information memorandum, financial forecasts, business plan and offer structuring. Our team includes experienced financial professionals who assist with capital structuring, deal documentation and introductions to investors.

Initial Public Offerings

An IPO is the first time that a company’s shares are offered to the public for investment. People also use the term to describe the process in which a company’s shares are initially listed on a stock exchange such as the NZX or ASX. Snowball Effect works as a distribution broker to make IPOs available to retail investors who may not have traditional brokerage accounts. Our sign-up process, anti-money laundering checks, and investment process are optimised to make it fast and easy for retail investors to invest into an IPO.

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“New Zealand's private equity marketplace.”


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Financial Market Conduct Regulations – Warning statement about equity crowdfunding

  • Equity crowdfunding is risky.
  • Issuers (companies issuing shares) using Snowball Effect’s facility include new or rapidly growing ventures. Investment in these types of businesses is very speculative and carries high risks.
  • You may lose your entire investment, and must be in a position to bear this risk without undue hardship.
  • New Zealand law normally requires people who offer financial products to give information to investors before they invest.
  • This requires those offering financial products to have disclosed information that is important for investors to make an informed decision. The usual rules do not apply to offers by issuers using Snowball Effect to raise funds. As a result, you may not be given all the information usually required. You will also have fewer other legal protections for this investment.
  • Ask questions, read all information given carefully, and seek independent financial advice before committing yourself to any investment.