We’re simplifying online investment

Here’s a short video that explains what we do, and why it’s important for New Zealand

We’re changing the way that Kiwis invest in private growth companies. Through a range of capital raising options, we improve access to finance for high growth companies, and provide an easy channel for the public to discover and invest in these companies.

Investing on Snowball

Mark Talbot Deloitte Partner and Snowball Effect investor

Quality offer information. And the process was simple. Investing in high growth kiwi companies just got a lot easier.

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Raising capital on Snowball

John Bolton Squirrel Founder and CEO

The team at Snowball are highly professional and competent. They're the no-brainer option if you're a quality company and want a value-add capital raise process and access to a large investor audience.

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We partner with best-in-class organisations to achieve our vision

“A marketplace that simplifies access to a range of financial products”


Partner logos - Wynn Williams, KPMG, Deloitte, Icehouse, Young Enterprise Trust

Financial Market Conduct Regulations – Warning statement about equity crowdfunding

  • Equity crowdfunding is risky.
  • Issuers (companies issuing shares) using Snowball Effect’s facility include new or rapidly growing ventures. Investment in these types of businesses is very speculative and carries high risks.
  • You may lose your entire investment, and must be in a position to bear this risk without undue hardship.
  • New Zealand law normally requires people who offer financial products to give information to investors before they invest.
  • This requires those offering financial products to have disclosed information that is important for investors to make an informed decision. The usual rules do not apply to offers by issuers using Snowball Effect to raise funds. As a result, you may not be given all the information usually required. You will also have fewer other legal protections for this investment.
  • Ask questions, read all information given carefully, and seek independent financial advice before committing yourself to any investment.