We have a vision: a New Zealand economy, fuelled by emerging businesses, backed by everyday kiwi investors.
Through Snowball Effect, New Zealanders can support and share in the success of our country's emerging businesses, while providing them with a new funding option for growth.
This process, known as equity crowdfunding, is growing in momentum worldwide. From April 2014, proposed regulatory changes will make this a reality here in New Zealand.
Entrepreneurs can find financing growth difficult, expensive and risky. Traditional funding options are limited to friends and family, debt, or in a small number of instances, venture capital.
Meanwhile, investors are generally unable to invest in start up companies, particularly if the investor only has a small amount of money that they're willing to invest.
In response to this challenge, the concept of crowdfunding has been growing in popularity around the world. Equity crowdfunding provides entrepreneurs with an opportunity to attract investors via a website portal, expanding the pool of potential investors while reducing the cost and complexity associated with raising funds.
Crowdfunding has successfully provided capital for thousands of social projects and start up businesses globally. In New Zealand, legislation currently prohibits equity ownership being offered to the general public without a full (and usually expensive) investment prospectus, however things are changing. In April 2014 it is expected that regulations will be adopted that will allow licensed equity crowdfunding platforms, such as Snowball Effect, to be launched in New Zealand.
If you are interested in backing some of the best and most exciting Kiwi businesses, sign up to receive our newsletters below, and we'll let you know as soon as the Snowball Effect platform goes live.
Contact us now for more information email@example.com
In particular, registering on Snowball Effect will give your business the following benefits:
Equity crowdfunding and Snowball Effect won't be right for every business, but if your business is suitable, we're here to support you throughout the process.
Success in equity crowdfunding generally comes down to the ability of the entrepreneur to pitch their business or idea, clearly articulating the value proposition to potential investors. From preparing your pitch, to designing your marketing plan for the crowdfunding campaign, we're here to support your company through the process.
Record your interest now to receive more information about Snowball Effect and how you can get started with snowballing the growth of your business.
Contact us now for more information firstname.lastname@example.org
The Snowball Effect website gives companies an opportunity to raise funds through small contributions from many different investors. This concept, known as "equity crowdfunding", has growing momentum worldwide, and proposed changes to New Zealand legislation will make it possible for Kiwi businesses to use crowdfunding to support growth.
For investors, Snowball Effect provides the opportunity to back kiwi businesses and to share in their performance.
Snowball Effect's founding directors - Simeon Burnett, Francis Reid and Richard Allen - have experience working in leadership positions in a variety of small and large companies within New Zealand. Their ultimate aim is a New Zealand where everyone can support the country's entrepreneurs in turning their ideas into businesses - creating jobs and growing the economy.
We are confident that from its launch, Snowball Effect will be New Zealand's leading equity crowdfunding provider.
From a young age Simeon has had a passion for building and developing New Zealand businesses and ideas, and turning them into successful ventures. Upon graduating from Otago University with an undergraduate degree in Economics and Finance, and a postgraduate degree in Finance, Simeon spent his first year as manager of a small water reticulation business in Auckland. Since joining Fonterra in 2006, Simeon has held a number of different roles, and has gained extensive experience in company valuation, external fundraising and commercial agreement structuring. More recently he has been involved with international business strategy development and financial portfolio management.
Francis is an expert in public policy and business development. After completing a PhD at the University of Cambridge, Francis had five years working for Fonterra in Auckland in a variety of trade and value chain strategy management positions. He has a passion for classical music, good public transport, and the success of New Zealand businesses at home and abroad. He is currently based in Amsterdam with his wife and three young children.
After completing a Commerce degree and subsequent Post Graduate Diploma in Business Administration, Richard held multiple roles with Fonterra, New Zealand's largest company. He has extensive experience in asset valuation and optimisation modelling, strategy development and deployment, and most recently business transformation. Prior to completing his studies, Richard spent over 8 years working in Auckland's hospitability industry, over which time he developed a passion for New Zealand food and wine.
Josh completed a Bachelor of Law and Arts at the University of Canterbury, and began his professional career in the corporate department of Bell Gully. After two years' experience in M&A, public securities offers, corporate governance advice, and commercial law, Josh left Bell Gully to start and operate a freelance business consultancy, Soup Kitchen. Building on his passion for the New Zealand SME sector, Josh joined the team in November 2013 and has been instrumental in preparing the company for launch. Josh loves the outdoors and enjoys escaping to remote corners of the country.
Current regulations make capital raising difficult and expensive for small and medium sized businesses.
The proposed regulations will enable licensed equity crowdfunding platforms, such as Snowball Effect, to create a new cost-effective option for Kiwi businesses looking to fund their growth.
For more information see: